Image of Kylee Serlin

Kylee Serlin
Director, Social Media
BLT Communications

LOS ANGELES, CA // After graduating from the Kelley School of Business at Indiana University in 2011, Kylee returned to her Southern California hometown looking for a career in entertainment marketing. Finding her start in the music industry, she happily fell into digital, social and international marketing at Red Bull Records and never looked back. Taking that experience with her, she joined the team at BLT, where she has been since 2016, working on a wide range of digital and social campaigns from Broadway to streaming to film, as well as developing 360 campaign strategies alongside a team of some of the most talented creatives in the business.

With a core focus on social, Kylee has overseen several high profile campaigns, leading the charge in creating unique strategies and voices for each account, building strong communities with active engagement, and her favorite…finding the perfect copy that hits the sweet spot for every asset.

Recent campaigns include The White Lotus, Broadway’s The Book of Mormon, Winning Time: The Rise of the Lakers Dynasty, The Idol, and HBO Documentaries.