NEW YORK, USA // Lori Feldman is Wasserman's Chief Marketing Officer, where she leads communications and branding initiatives for the agency, with responsibilities ranging from creative influence to business strategy. Feldman brings more than 25 years of marketing experience, playing an impactful role in the company's objectives and growth.
Feldman joined Wasserman with its acquisition of Paradigm Talent Agency's music business in April of 2021. Prior to joining Paradigm, she was Warner Records’ Executive Vice President of Strategic Marketing, guiding and developing marketing platforms and commercial opportunities for the label and its artists.
During her time at Warner, she ran music video marketing and founded the label’s first ever sync department, representing the Warner roster to film, television, ad agency and gaming clients, as well as executive producing select film and television soundtracks, before being named EVP of Strategic Marketing in 2012. Feldman got her start in college marketing and video promotion at Virgin Records before moving to Warner Bros. Records in 1995.
A highly accomplished, creative, dynamic business leader and mother of three, Lori Feldman has been honored by Variety as a Woman of Impact, Billboard Magazine as a Branding Power Player and as one of Billboard's most powerful Women In Music.