WASHINGTON, DC, USA // Shar Caesar Douglas is an award-winning marketing executive known for building global digital communities from the ground up. Named to Ad Age’s 40 Under 40 list in 2021, Shar is currently the Global Artist Marketing Lead for TIDAL, a global music and entertainment streaming platform Her team is charged with Shar is responsible for growing TIDAL’s artist community and artist campaigns.
Prior to TIDAL, Shar was the VP of Developer and B2B Marketing at Skillz, a global platform that enables competition as monetization for mobile games. Before Skillz, she served as Head of Creator Marketing for EMEA at YouTube. Shar built the international marketing strategy for the platform’s 30M+ regional content creators from its inception, leading with a diverse communities-first approach. During her tenure Shar expedited expansion into emerging markets such as Egypt and Sweden; and helped the platform develop more local relevance. Shar also engineered one of the first social campaigns to maximize engagement or ‘gamify’ celebrity fandoms with Demi Lovato: Simply Complicated. The award-winning campaign became a blueprint for activations at YouTube, earning “Most Talked About Documentary” recognition by Nielsen Social and generating more than 20M views and 500k social mentions.
Throughout her career, Shar has advocated for uplifting communities of color, from creators to colleagues. By mining cultural insights to develop targeted campaigns, Shar helped ensure that YouTube initiatives represented regional diversity across the globe. She led the team in bringing #YouTubeBlack to the UK (2019) and Sub-Saharan Africa (2020) – ultimately winning the Digital Events Award for 'Best Digital Equality Series.’ In 2020, as the culmination of her purpose-driven focus, Shar orchestrated EMEA’s launch of the $100M #YouTubeBlack Voices Content Fund generating 24.5M views. Shar’s commitment to empowering others led her to support minority-led startups in industries including healthcare, personal care brands, and sustainable packaging as an active angel investor.
Shar began her career in financial services, in the credit derivatives technology group at J.P. Morgan in New York City. Shar has a B.S. in Civil Engineering from Rice University and an MBA from Columbia University. She currently lives in Washington, D.C. with her husband and son.