NEW YORK, USA // With a wealth of music industry expertise, Emma Quigley joined PepsiCo as Head Of Music & Entertainment in September 2014 and founded her music, entertainment and culture agency Shakermaker in February 2020 - Shakermaker is the AOR for PepsiCo and Frito Lays portfolio of brands – Emma’s focus is to continue to evolve and grow the brands storied relationship with music and within pop culture. Emma has played a pivotal role in some of the most successful culturally impactful campaigns of the past decade, including Jack Harlow, Missy Elliott & Elton John Trying Another Angle for Doritos, Megan Thee Stallion launching ‘Flamin’ Hot’ on Super Bowl, Bad Bunny’s game changing campaigns for Cheetos and Pepsi, Beyonce’s powerful story telling for Gatorade’s tribute to Serena Williams, ’Fire and Ice’ which featured a rap battle between Morgan Freeman and Peter Dinklage, Bubly vs Buble, Doritos Cool Ranch featuring Lil Nas X & Sam Elliot and Cheetos ’Can’t Touch This’ featuring MC Hammer, these in addition to her work on the Super Bowl Halftime Show, the groundbreaking Stranger Things and Empire integrations and The Sound Drop music platform are just a few of her highlights to date.
Emma began her career in the UK working for independent labels Acid Jazz and Independiente, holding the role of, Head Of International, at both labels - During that time, Emma played a critical role in creating a new global cultural movement by the creation of the Acid Jazz brand and was a key member of the team working with Travis, who’s album “ The Man Who” is one the biggest selling albums of all time in the UK.
In early 2001 Emma moved to Universal Music, initially as a consultant for Polydor Records, and then as, Senior Director, at UMGI for the Island Def Jam label, directly responsible for some of the best selling albums globally during that time.
In 2003 Emma moved across the pond to begin her new role as, Vice President Marketing, for 19 Entertainment. Emma was a core part of the team that transformed the way people viewed television in North America, American Idol became one of the most successful shows in the history of American television, and created groundbreaking viewer engagement and brand integrations. From 2009 to 2014, Emma held the position of, Vice President Global Priorities, at EMI Records / Capitol Music Group, creating global success stories for her artists, selling millions of records in the process.
Throughout her career, Emma has worked with and achieved great success with an impressive roster of artists including: U2, Jay–Z, Bad Bunny, Jack Harlow, Chance The Rapper, Post Malone, Missy Elliott, Megan Thee Stallion, Lil Has X, Janelle Monae, HER, Lady Antebellum, Snoop Dogg, Katy Perry, Kelly Clarkson, Mariah Carey, Bon Jovi, George Michael, Lionel Richie, Elton John, Travis, LL Cool J and Thirty Seconds To Mars.