LOS ANGELES, USA // Meridith Rojas currently serves as the Chief Brand Officer and Creator-Economist-in-Residence at Captiv8, She is an award-winning digital entrepreneur, media executive, published author, keynote speaker, and a pioneer in the influencer space.
Meridith has built her career on accurately predicting trends and creating culture-defining programs -- from her own business: DigiTour, one of the first companies in the creator ecosystem and the first and largest producer of live events featuring social talent, to her book “Selfie Made” (published by Macmillan), to the programs she built as the Global head of Creators at Logitech, she has a knack for infusing culture, creators, and brands into transformational partnerships.
In her recent role as the Global Head of Creators at Logitech, she created the SongBreaker Awards which became the first music award show in the metaverse in partnership with Roblox and featured Lizzo’s metaverse debut. It held 6.6M customers' attention for over 23 mins on the platform and serves as one of the most successful examples of brand experiences on Roblox. The award program became an ongoing chart in Billboard to track creator's impact on music discovery and consumption.
She also partnered with Jaquel Knight, the first commercial choreographer to copyright his work (Beyonce’s“Single Ladies”) to help solve the frustration among BIPOC creators on Tik Tok and led the effort to have 8 creators’ work copyrighted. The purpose-driven work to create more awareness around the issue of credit with BIPOC creators caught the attention of Will and Jada Smith's Westbrook productions. The project was made into a documentary and the film will be showcased at the Martha’s Vineyard film festival summer ‘23. Her work has won multiple international creative and DE&I awards including a Shorty and a Webby, and her ability to see what’s coming next has cemented her as many brands’ secret weapons.
Named a “digital media mogul” by Variety, Meridith has also been deemed one of Variety's '30 Digital Entertainment Execs to Watch', and one of Adweek’s 'Young Influentials'. She was also named to Cosmopolitan’s '50 Fun and Fearless Women', Marie Claire’s list of '50 Women Changing the World', and has also been highlighted in Variety's 'Power of Women' Impact Reports 3 times.
Her ability to decipher creator habits and consumer trends makes her a fixture on the speaking circuit (Milken Institute Global Leaders Conference, Adweek - Brandweek, NYT Global Leaders Summit, Cannes, CES) and a go-to voice on the creator economy.