Image of Mara Maxfield

Mara Maxfield
VP, Global Brand Partnerships
Warner Bros. Pictures

BURBANK, USA // Mara Maxfield is a Studio Executive with 22 years of industry experience. As Vice President of Warner Bros. Global Brand Partnerships, she oversees execution for some of the studio’s biggest co-branded theatrical campaigns – taking the initial ideas off the pitch decks and bringing them to life into the Real World. For the past 15 years, she has worked on film partnerships with brands to tell a shared story and experience – ones that break the mold and permeate pop culture to garner greater visibility and recognition with consumers everywhere. And let’s face it, to get more butts in those movie theater seats. She loves a good challenge, has a passion for creating first-to-market collaborations, and thrives on building relationships with brands that bring them back to Warner Bros. time and again. Highlights of Mara’s tenure at Warner Bros. include campaigns for previous CLIO Entertainment and CLIO winners such as the LEGO Movie franchise (Turkish Airlines, Chevrolet, McDonald’s, etc.), SPACE JAM: A NEW LEGACY (Xbox, Nike, McDonald’s, etc.), and Ready Player One (Carl’s Jr.), and most recently, the brand partnership campaigns for the new BARBIE movie (Airbnb, Progressive Insurance, General Motors, Xbox, NYX, OPI and more!).

Mara is a boy mom, loves to travel (particularly by food), and spends most of her time off on the fields of Granada Hills Little League where she has been a member of the Board of Directors for the past two years.