Image of María Luján Donaire

María Luján Donaire
Executive Creative Director
HOY by Havas Argentina

BUENOS AIRES, ARGENTINA // After getting her bachelor’s degree in Advertising and Public Relations at Universidad Católica Argentina, she started her career as a copywriter.

For the last 15 years, she has worked on projects for Argentina and all over the world for very important brands such as: Volkswagen, Coca-cola, Chevrolet, Unilever (Knorr, Hellmann's, Dove and AdeS), Clorox Latinoamérica, Huggies, Santander, Philips, SC Johnson, Citroën, Ds, Volvo, HBO Max, Reckitt, etc.

Many of her creative works have been awarded at Cannes Lions, The One Show, Sol, Cresta Awards, PHNX (Ad-Forum Awards), Ojo de Iberoamérica, Diente, Wave, Fiap, Effie and Effie Latam. In 2019, she was recognized as one of the most awarded women in Ibero-America by Ojo de Iberoamérica. She is Top 3 Creative Director of Argentina in the ranking of Lürzer's Archive.

The team she is working with has managed to position Hoy by Havas Buenos Aires on the Top Argentinian Agency of Latin America (Ojo de Iberoamérica 2022). She was honored to be part of the jury at Cannes Lions 2023 (including Young Lions @Cannes), The One Show 2023, New York Festival 2023, Cresta Awards, Gerety Awards, MadStars, PHNX, El Ojo de Iberoamérica, Effie Latam and Argentina, Diente, Lápiz, Fiap, Achap, Locoto and Desachate.

Besides her job at the agency, she co-founded Círculo de Creativas Argentina (Argentina’s Creative Women Association). A community created to support and promote female talent at creative departments. This mission, that she share with an brave group of creative women, is beginning to generate changes and gave her the opportunity to spread their purpose through 2021 Ojo de Iberoamérica Festival where she was speaker of the conference “When a woman wins, all women win”.