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MUMBAI, INDIA //  Parixit started as a sales assistant at a fashion store, sold pagers door- to-door, and was a telemarketer with a large hospitality chain. He talked (and stalked) his way up, and was for a time, the World’s Fastest Selling Telemarketer.

Having conquered the world’s least loved profession, he became a strategist cum content writer for India’s first car portal. That led to advertising, and he joined Leo Burnett as a planner, moved his desk over to the creative department and got to work. He went on to stints with leading agencies in Singapore, Dubai and Mumbai, helping agencies win Agency of The Year title in two of those cities.

Among other things, Parixit created the world’s first social media answering machine for Nestle. He led a team that put 12,000 first aiders on a tab on the phone. And built India’s first women’s safety device that could be disguised as an accessory. For HSBC, he helped conceive a game of golf that could be played only with the mind. For Nissan, he created the world’s most spacious radio station. He also made the power button of the computer sit on the phone. Along the way, he picked up top honours at international award shows for his form changing work on big brands.

He spends his days and nights working with the splendid team at TBWA\ India to make the things that become events in culture.