Beyond Generations

Entrant Company
McCann London
Games: Packaging
Entry Type
Thumbnail for Beyond Generations
View Fullscreen


Entrant CompanyMcCann London, London
Production Company (additional)Craft, London
ClientMicrosoft/Xbox, London
Chief Creative OfficerRob Doubal / McCann London
Chief Creative OfficerLaurence Thomson / McCann London
Executive Creative DirectorJamie Mietz / McCann London
Executive Creative DirectorSanjiv Mistry / McCann London
Senior CreativeJames Crosby / McCann London
Senior CreativeWilliam Cottam / McCann London
Head of DesignLisa Carrana / McCann London
DesignerDavid Coates / McCann London
Senior PlannerJonathan Bender / McCann London
Senior PlannerMike Phillips / McCann London
Managaing DirectorJessica Tamsedge / McCann London
Managing PartnerSailesh Jani / McCann London
Business DirectorOscar Flintoft / McCann London
Account DirectorMelanie Vickers / McCann London
Senior Account ManagerMay Sinlapa / McCann London
Account AssociateEloise Thompson / McCann London
Project DirectorClare Prager / McCann London
Senior Project ManagerGeorgia Wettenhall / McCann London
Chief Production OfficerSergio Lopez / CRAFT
Executive ProducerAlec Christie / CRAFT
Executive ProducerAlexia Merrington / CRAFT
Senior ProducerZara Balfour / CRAFT
Head of Post ProductionPedro Pinto / CRAFT
Post ProducerJamie Cooper / CRAFT
ProducerSarah Hall / CRAFT
Senior Print ProducerLiam White / CRAFT
Print ProducerSteve Tester / CRAFT
Production Business AffairsVal Boyce / CRAFT
Production Business AffairsMolly Strasser / CRAFT
DirectorChris Fowles / CRAFT
ProducerZara Balfour / CRAFT
Director of PhotographyTerrence Wilkins / CRAFT
ComposerChris Davey / CRAFT
EditorAlex Young / CRAFT
Assistant ProducerToby Burden / CRAFT
Assistant EditorAshley Joiner / CRAFT
Assistant CameraMarti Guiver / CRAFT
Assistant CameraLuke Makepeace / CRAFT
Sound & Design MixMihai Meirosu / CRAFT
GradeSteffan Perry / Framestore
Online EditorSimon Hall / CRAFT
Covid SupervisorDavid Devine / CRAFT
IllustratorSon of Alan / Son of Alan
Global Integrated Marketing DirectorMichael Flatt / Xbox
Global Integrated Marketing LeadJack White / Xbox
General Manager, Xbox Brand MarketingTaylor Smith / Xbox

This 2021 Clio Entertainment Silver winning entry titled 'Beyond Generations' was entered for Xbox by McCann London, London. The piece was submitted to the medium: Games: Packaging within the entry type: Games and the category: Other. It consists of 1 video and 2 images.