Xbox

Beyond Generations

LONDON

2021

Entrant Company: McCann London
Medium: Games: Packaging
Category: Other
Entry Type: Games

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Credits

Entrant Company	McCann London, London
Production Company (additional)	Craft, London
Client	Microsoft/Xbox, London
Chief Creative Officer	Rob Doubal / McCann London
Chief Creative Officer	Laurence Thomson / McCann London
Executive Creative Director	Jamie Mietz / McCann London
Executive Creative Director	Sanjiv Mistry / McCann London
Senior Creative	James Crosby / McCann London
Senior Creative	William Cottam / McCann London
Head of Design	Lisa Carrana / McCann London
Designer	David Coates / McCann London
Senior Planner	Jonathan Bender / McCann London
Senior Planner	Mike Phillips / McCann London
Managaing Director	Jessica Tamsedge / McCann London
Managing Partner	Sailesh Jani / McCann London
Business Director	Oscar Flintoft / McCann London
Account Director	Melanie Vickers / McCann London
Senior Account Manager	May Sinlapa / McCann London
Account Associate	Eloise Thompson / McCann London
Project Director	Clare Prager / McCann London
Senior Project Manager	Georgia Wettenhall / McCann London
Chief Production Officer	Sergio Lopez / CRAFT
Executive Producer	Alec Christie / CRAFT
Executive Producer	Alexia Merrington / CRAFT
Senior Producer	Zara Balfour / CRAFT
Head of Post Production	Pedro Pinto / CRAFT
Post Producer	Jamie Cooper / CRAFT
Producer	Sarah Hall / CRAFT
Senior Print Producer	Liam White / CRAFT
Print Producer	Steve Tester / CRAFT
Production Business Affairs	Val Boyce / CRAFT
Production Business Affairs	Molly Strasser / CRAFT
Director	Chris Fowles / CRAFT
Producer	Zara Balfour / CRAFT
Director of Photography	Terrence Wilkins / CRAFT
Composer	Chris Davey / CRAFT
Editor	Alex Young / CRAFT
Assistant Producer	Toby Burden / CRAFT
Assistant Editor	Ashley Joiner / CRAFT
Assistant Camera	Marti Guiver / CRAFT
Assistant Camera	Luke Makepeace / CRAFT
Sound & Design Mix	Mihai Meirosu / CRAFT
Grade	Steffan Perry / Framestore
Online Editor	Simon Hall / CRAFT
Covid Supervisor	David Devine / CRAFT
Illustrator	Son of Alan / Son of Alan
Global Integrated Marketing Director	Michael Flatt / Xbox
Global Integrated Marketing Lead	Jack White / Xbox
General Manager, Xbox Brand Marketing	Taylor Smith / Xbox

This 2021 Clio Entertainment Silver winning entry titled 'Beyond Generations' was entered for Xbox by McCann London, London. The piece was submitted to the medium: Games: Packaging within the entry type: Games and the category: Other. It consists of 1 video and 2 images.