Tide + NBC

Laundry Night

Entrant Company
Saatchi & Saatchi
Television/Streaming: Partnerships & Collaborations Campaign
Entry Type
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Entrant CompanySaatchi & Saatchi, New York
AdvertiserProcter & Gamble, Cincinnati
Public Relations AgencyMarina Maher Communications + Ketchum, New York
Marketing CompanyMKTG, Cincinnati
Marketing CompanyTaylor Strategy, New York
Talent AgencyPlatinum Rye Entertainment/The Marketing Arm, Chicago
Production Company (additional)Biscuit Filmworks, Los Angeles
Post Production CompanyHarbor Picture Company, New York
Music/Sound CompanyPickle, New York
Television NetworkNBC Universal, Los Angeles
Chief Executive OfficerAndrea Diquez / Saatchi & Saatchi
Chief Operation OfficerSarah Beaumont / Saatchi & Saatchi
Chief Creative OfficerPaul Bichler / Saatchi & Saatchi
Executive Creative DirectorDaniel Lobaton / Saatchi & Saatchi
Associate Creative DirectorLauren Varvara / Saatchi & Saatchi
Senior CopywriterBlake Morris / Saatchi & Saatchi
Senior Art DirectorJacopo Biorcio / Saatchi & Saatchi
Creative DirectorZack Menna / Saatchi & Saatchi
Creative DirectorRich Singer / Saatchi & Saatchi
Head of Production, Fabric CareDani Stoller / Saatchi & Saatchi
ProducerDanielle Hallack / Saatchi & Saatchi
ProducerKatie Lemke / Saatchi & Saatchi
Account DirectorJen Brotman / Saatchi & Saatchi
Account SupervisorJennifer McGill / Saatchi & Saatchi
Account ExecutiveTJ Daigler / Saatchi & Saatchi
Planning DirectorNayantara Mukherji / Saatchi & Saatchi
Planning DirectorMike Mou / Saatchi & Saatchi
Digital DirectorAlan Lin / Saatchi & Saatchi
President North America Fabric CareSundar Raman / Procter & Gamble
Associate Brand DirectorAmy Krehbiel / Procter & Gamble
Brand ManagerJennifer Maxwell / Procter & Gamble
Assistant Brand ManagerBo Harrison / Procter & Gamble
BBICKimberly Doebereiner / Procter & Gamble
Manager, Advertising ProductionPaul Chick / Procter & Gamble
Senior Media Brand ManagerKristen Barkimer / Procter & Gamble
Head of Media PartnershipsCraig Stimmel / Procter & Gamble
Media Investments & PartnershipsAdam Alvarez / Procter & Gamble
Media DirectorTracy Suer / Procter & Gamble
Associate Director of MediaPatrick McGuinness / Procter & Gamble
Media SpecialistShannon Smith / Procter & Gamble
Communications and Influence Brand LeadDustin Sveum / Marina Maher Communications + Ketchum
Senior Account SupervisorAbbey Scalia / Marina Maher Communications + Ketchum
Director of Content MarketingEdwin Endlich / Marina Maher Communications + Ketchum
VP, Brand EngagementBill Blatchley / Marina Maher Communications + Ketchum
Social Media StrategistDavid Whitely / Marina Maher Communications + Ketchum
Senior Vice PresidentSam Riber / MKTG
Senior DirectorJordan Futscher / MKTG
Account AssociateRob Sipniewski / MKTG
Account DirectorSade Ayodele / Taylor Strategy
Account ExecutiveHalley Barnes / Taylor Strategy
Digital SpecialistMike Macias / Taylor Strategy
Director, Sports MarketingBrad Griffiths / Platinum Rye Entertainment/The Marketing Arm
Director, TalentLori Heckman / Platinum Rye Entertainment/The Marketing Arm
Manager, TalentCasey Grochocinski / Platinum Rye Entertainment/The Marketing Arm
Manager, TalentValerie Holmes / Platinum Rye Entertainment/The Marketing Arm
DirectorAaron Stoller / Biscuit Filmworks
Managing DirectorShawn Lacy / Biscuit Filmworks
Executive ProducerHolly Vega / Biscuit Filmworks
ProducerMala Vasan / Biscuit Filmworks
Head of ProductionMercedes Allen-Sarria / Biscuit Filmworks
Head of ProductionRachel Glaub / Biscuit Filmworks
CinematographerJo Willems / Biscuit Filmworks
Production DesignerAlexis Ross / Biscuit Filmworks
Production DesignerTim Moen / Biscuit Filmworks
Chief Executive OfficerZak Tucker / Harbor Picture Company
Senior EditorSteve Evans / Harbor Picture Company
Assistant EditorQuenton Jones / Harbor Picture Company
Executive ProducerJesse Schwartz / Harbor Picture Company
Senior ProducerJennifer Tremaglio / Harbor Picture Company
ColoristRoman Hankewycz / Harbor Picture Company
Flame ArtistZimei Song / Harbor Picture Company
Flame ArtistKevan Lee / Harbor Picture Company
Assistant Flame ArtistBen Williams / Harbor Picture Company
GFXCandy Sui / Harbor Picture Company
GFXQ Choi / Harbor Picture Company
GFXTed Chen / Harbor Picture Company
ComposerAlexis Estiz / Pickle Music
ComposerAssa Raviv / Pickle Music
Executive ProducerErika Freijo / Pickle Music
SVP, Client PartnershipsMaureen Murphy / NBC Universal
VP, Creative DirectorKim Blando / NBC Universal
Creative DirectorAbby Marsh / NBC Universal
Creative DirectorJoseph Kanellitsas / NBC Universal
Director, Post ProductionSal Jurado / NBC Universal
VP, Creative PartnershipsSarah Wehrli / NBC Universal
ProducerMauren Tunney / NBC Universal/Moving Parts

This 2021 Clio Entertainment Silver winning entry titled 'Laundry Night' was entered for Tide + NBC by Saatchi & Saatchi, New York. The piece was submitted to the medium: Television/Streaming: Partnerships & Collaborations Campaign within the entry type: Television/Streaming. It consists of 7 videos and 10 images.