Loro Piana

The Gift of Kings - The Noblest of Wools

Entrant Company
Loro Piana
Mass: Events/Experiential
Entry Type
Fashion & Beauty Marketing
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Entrant CompanyLoro Piana, Milano
Marketing CompanyNot Actual Size, London
Design CompanyPlaid London, London
Production Company (additional)Activation Events, Hong Kong
Visual Effects CompanyRXM, New York
Public Relations AgencyNumber One PR Communication Ltd, Hong Kong
Public Relations Agencysocial/capital, Hong Kong
Public Relations DirectorValentina Tagliamacco / Loro Piana
Head of Global EventsMaria Laura Elli / Loro Piana
Head of International Media RelationsLorenza Weyland / Loro Piana
Events CoordinatorCamilla Finocchiaro Aprile / Loro Piana
Events CoordinatorCristina Cavallini / Loro Piana
Public RelationsFrancesca Vivalda / Loro Piana
Student/ InternFrancesca Donatelli / Loro Piana
Student /InternAlice Lorenzi / Loro Piana
General ManagerMargherita Cattaneo / Loro Piana
MarketingLeonie Chen / Loro Piana
Digital MarketingAlice Tedeschi / Loro Piana
Digital MarketingAlice Antoniolli / Loro Piana
Digital MarketingVittoria Loro Piana / Loro Piana
MarketingMichela Fioramonti / Loro Piana
MarketingStefano Uffredi / Loro Piana
MarketingChiara Saini / Loro Piana
CEODan Holliday / Not Actual Size
Projects DirectorSiobhan Sleet / Loro Piana
Creative DirectorDavid Rainbird / Not Actual Size
Content DirectorNicky Simpson / Not Actual Size
Office ManagerJess Payne / Not Actual Size
EditorSteph Powell / Not Actual Size
Junior DesignerLucy Miller / Not Actual Size
Editorial ConsultantRichard Benson / Not Actual Size
DirectorBrian Studak / Plaid London
DirectorLauren Scully / Plaid London
Junior DesignerBorbala Kovacs / Plaid London
DesignerMatteo Fogale / Plaid London
Technical DirectorJem Shaw / Activation Events
Account DirectorJune Cheng / Activation Events
Account ManagerOlivia Choi / Activation Events
Production ManagerGary Lee & Billy Cheung / Activation Events
Account ExecutiveCharlotte Wong / Activation Events
Creative DirectorRaul Mandru / RXM
Creative DirectorMihai Botarel / RXM
DirectorJoe Cavallini / RXM
Senior Account SupervisorEmily Johns / RXM
ProducerChelsea Solitrin / RXM
Art DirectorAndrea Erali / RXM
Public RelationsFrancis Cheng / Number One PR Lmt
Public RelationsFederico Tan / social/capital

This 2018 Clio Fashion & Beauty Shortlisted entry titled 'The Gift of Kings - The Noblest of Wools ' was entered for Loro Piana by Loro Piana, Milano. The piece was submitted to the medium: Mass: Events/Experiential within the entry type: Fashion & Beauty Marketing. It consists of 1 video and 10 images.