Tobacco Free Florida

The Reasons - Christy

Campaign: The Reasons

MIAMI

2018

Entrant Company: Alma DDB
Medium: Film Technique (Health & Wellness)
Category: Direction
Entry Type: Health Services & Corporate Communications

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Credits

Agency Network	DDB
Advertiser Brand	Tobacco Free Florida, Tallahassee
Entrant Company	Alma DDB, Miami
Production Company (additional)	Tool of North America, Santa Monica
Production Company (additional)	2150 Editorial, Miami
Music/Sound Company	Future Perfect, Miami
Creative Chairman/CEO	Luis Miguel Messianu / Alma DDB
Co-President/CCO	Alvar Suñol / Alma DDB
SVP, Executive Producer	Michelle Headley / Alma DDB
VP Executive Creative Director	Jorge Murillo / Alma DDB
Creative Director	Monserrat Valera / Alma DDB
Senior Integrated Producer	Mimi Cossio / Alma DDB
Account Director	Elizabeth McCarthy / Alma DDB
Account Supervisor	Claudia Rodriguez / Alma DDB
Senior Planner/Strategic Insights	Tamara Sotelo / Alma DDB
Director/Photographer/Illustrator	Floyd Russ / Tool of North America
Executive Producer	Mark Hall / Tool of North America
Editor	Lorenzo Bombicci / 2150 Editorial
Editor	Jeff Sternberger / 2150 Editorial
Editor	Mike Coe / 2150 Editorial
Composer	Victor Magro / Future Perfect

This 2018 Clio Health Shortlisted entry titled 'The Reasons - Christy ' was entered for Tobacco Free Florida by Alma DDB, Miami. The advertising agency is part of the agency network: DDB. The piece was submitted to the medium: Film Technique (Health & Wellness) within the entry type: Health Services & Corporate Communications and the category: Direction. It consists of 1 video and 1 image. This piece is part of a campaign called 'The Reasons' that consists of 4 elements.