Gatorade

Amplify

KANSAS CITY

2017

Entrant Company: VML
Medium: Brand Partnerships & Collaborations (Health & Wellness)
Entry Type: Lifestyle

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Video

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Credits

Agency Network	Young & Rubicam
Advertiser / Brand	PepsiCo / Gatorade, Chicago
Entrant Company	VML, Kansas City
Production Company (additional)	Austin Walsh Studio, Kansas City
Public Relations Agency	FleishmanHillard, Chicago
Media Agency	OMD, Chicago
Additional Company	Spotify, New York
Additional Company	Sync Project, Boston
Additional Company	Hydric, South Brisbane
Additional Company	MEGA, Inc., Las Vegas
Account Director	Melissa Ide / VML
Group Director, Client Engagement	Stephanie DeCelles / VML
Producer	Mike Churchill / VML
Head of Production, North America	Tyler Smith / VML
Copywriter	Sam Hirshberg / VML
Creative Director	Maggie Harn / VML
Senior Art Director	Rob Kaszuba / VML
Senior Art Director	Jaclyn Co / VML
Associate Creative Director	Kyle Gracey / VML
Group Creative Director	Glen Scott / VML
Executive Creative Director	Tony Snethen / VML
North American Chief Creative Officer	John Godsey / VML
Global Chief Creative Officer	Debbi Vandeven / VML
Assistant Marketing Manager	Emily Morrison Krall / Gatorade
Head of Digital Strategy	Michael Smith / Gatorade
Senior Director, Consumer Engagement	Kenny Mitchell / Gatorade
Founder	Danny Socolof / MEGA, Inc.
Co-Founder	David Lowry / Hydric
Co-Founder & Head of Science	Ketki Karanam / Sync Project
Chief Executive Officer & Co-Founder	Marko Ahtisaari / Sync Project
Producer	Tristan O'Donnell / Spotify
Account Director	Shayne Zotti / Spotify
Head of Echo Nest Platform	Tim Ganss / Spotify
Supervisor	Kevin Gaughan / OMD
Associate Director	Brandon Saranik / OMD
Managing Director	Susanna Earnest / OMD
Associate Planning Director	Mark Renken / VML
Group Director, Strategy & Innovation	Rob McCutcheon / VML
Managing Director, Brand Planning	Ian Davidson / VML
Senior Account Manager	Bailey Lang / VML

This 2017 Clio Health Gold winning entry titled 'Amplify' was entered for Gatorade by VML, Kansas City. The advertising agency is part of the agency network: Young & Rubicam. The piece was submitted to the medium: Brand Partnerships & Collaborations (Health & Wellness) within the entry type: Lifestyle. It consists of 1 video and 1 image.