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Samsung

Quest for Dyslexia

HONG KONG / BEIJING
2023
2023
Entrant Company
Cheil Hong Kong & Cheil PengTai Beijing
Medium
Branded Entertainment & Content (Consumer Brand Health Initiative)
Category
Games
Advertiser Type
General Health
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Items

Credits
Advertiser / BrandSamsung, Beijing
Advertising AgencyCheil PengTai Beijing, Beijing
Advertising AgencyCheil Hong Kong, Hong Kong
Advertising AgencyCheil PengTai Beijing, Beijing
Chief Creative OfficerPaul Chan / Cheil Hong Kong
Executive Creative DirectorKimmy Liu / Cheil PengTai Beijing
Group Creative DirectorWilson Ang / Cheil Hong Kong
Art DirectorEdmond Leung / Cheil Hong Kong
CopywriterPaul Chan / Cheil Hong Kong
CopywriterWilson Ang / Cheil Hong Kong
Associate Creative DirectorTimothy Tian / Cheil PengTai Beijing
Associate Creative DirectorXiaoguang Ren / Cheil PengTai Beijing
CopywriterLeslie Liu / Cheil PengTai Beijing

This 2023 Clio Entertainment Gold winning entry titled 'Quest for Dyslexia' was entered for Samsung by Cheil Hong Kong & Cheil PengTai Beijing, Hong Kong / Beijing. The piece was submitted to the medium: Branded Entertainment & Content (Consumer Brand Health Initiative) within the entry type: General Health and the category: Games. It consists of 1 video and 1 image.

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