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Samsung

BACK2LIFE

BEIJING
2019
2019
Entrant Company
Cheil Pengtai Beijing
Medium
Branded Entertainment & Content (Health & Wellness)
Category
Digital/Mobile
Entry Type
Lifestyle
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Credits
Agency NetworkCheil Worldwide
Advertiser BrandSamsung, Beijing
Entrant CompanyCheil Pengtai Beijing, Beijing
Advertising AgencyCheil Pengtai, Beijing
Production Company (additional)Bigfish, Beijing
Advertising AgencyCheil Worldwide Hong Kong, Hong Kong S.A.R.
Executive Creative DirectorKimmy Liu / Cheil Pengtai
Chief Creative OfficerPaul Chan / Cheil Worldwide Hong Kong
Group Creative DirectorWilson Ang / Cheil Worldwide Hong Kong
Art DirectorKimmy Liu / Cheil Pengtai
CopywriterPaul Chan / Cheil Worldwide Hong Kong
CopywriterWilson Ang / Cheil Worldwide Hong Kong
Art DirectorTing Yu / Cheil Pengtai
Associate Creative CoordinatorQing Tian / Cheil Pengtai
Associate Creative CoordinatorXue Li / Cheil Pengtai
Multimedia DesignerYining Yin / Cheil Pengtai
Platform DirectorWilliam An / Cheil Pengtai
Account DirectorCherry Lan / Cheil Pengtai
Associate Creative DirectorYanqi Wang / Cheil Pengtai

This 2019 Clio Entertainment Silver winning entry titled 'BACK2LIFE' was entered for Samsung by Cheil Pengtai Beijing, Beijing, part of agency network: Cheil Worldwide. The piece was submitted to the medium: Branded Entertainment & Content (Health & Wellness) within the entry type: Lifestyle and the category: Digital/Mobile. It consists of 1 video and 1 image.

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