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GlaxoSmithKline

Breath of life

SHANGHAI
2019
2019
Entrant Company
McCann Health
Medium
Digital/Mobile & Social Media Technique (Pharmaceutical)
Category
User Experience
Entry Type
Disease Awareness
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Credits
Agency NetworkMcCann Worldgroup
Advertiser BrandGlaxoSmithKline, Shanghai
Entrant CompanyMcCann Health, Shanghai
PresidentConnie Lo / McCann Health
Vice PresidentSiyuan Chen / GSK
Executive Creative DirectorWendy Chan / McCann Health
Executive Creative DirectorMatt Eastwood / McCann Health
Associate Creative DirectorSamson Du / McCann Health
Art DirectorYinhao Wang / McCann Health
CopywriterDagger Chen / McCann Health
Business DirectorLaura Zhou / McCann Health
Senior Account ManagerBeverly Biao / McCann Health
Chief Strategy Officer, Greater ChinaHenry Shen / McCann Health
Planning Director, RXSengupta, Prithviraj / McCann Health
Business Resource Director Andy Lin / McCann Health
Creative Service Manager Lulu Zhang / McCann Health
Content ManagerRobin Shen / Craft
EditorAnnie Fang / Craft
Backend DeveloperTaylor Li / Craft
Project DirectorWill Chen / Shanghai Fu Zhiyong Cultural Communication Studio
DirectorFu Zhiyong / Shanghai Fu Zhiyong Cultural Communication Studio

This 2019 Clio Health Silver winning entry titled 'Breath of life' was entered for GlaxoSmithKline by McCann Health , Shanghai, part of agency network: McCann Worldgroup. The piece was submitted to the medium: Digital/Mobile & Social Media Technique (Pharmaceutical) within the entry type: Disease Awareness and the category: User Experience. It consists of 1 video and 1 image.

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