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Herceptin, Perjeta, Kadcyla

Perseverance: The Inside Story of a Breast Cancer Breakthrough, 30 Years in the Making

2015
2015
Medium
Digital
Category
Microsite
Entry Type
Pharmaceutical
Thumbnail for Perseverance: The Inside Story of a Breast Cancer Breakthrough, 30 Years in the Making
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Items

Credits
Entrant CompanyGenentech, South San Francisco
Agency NetworkFleishmanHillard, Kansas City
Production CompanyNurun, San Francisco
Production StudioSmush Media, San Francisco
OtherRandom 42, New York
Freelance science writerErin Biba
Graphic journalist and illustratorWendy MacNaughton
Senior Manager, Corporate RelationsAmanda Fallon / Genentech, South San Francisco
Brand Strategy LeadSteve Muller / Genentech, South San Francisco
Social and Digital Editorial LeadDaniel Ishofsky / Genentech, South San Francisco
Associate Director, Corporate RelationsSusan Willson / Genentech, South San Francisco
Brand Creative LeadJosh Kamler / Genentech, South San Francisco
Content StrategistMatthew Bensinger / Genentech, South San Francisco
Web DeveloperMatthew Bucci / Genentech, South San Francisco

This 2015 Clio Health Shortlisted entry titled 'Perseverance: The Inside Story of a Breast Cancer Breakthrough, 30 Years in the Making' was entered for Herceptin, Perjeta, Kadcyla. The piece was submitted to the medium: Digital within the entry type: Pharmaceutical and the category: Microsite. It consists of 1 video and 1 image.

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