Herceptin, Perjeta, Kadcyla
Perseverance: The Inside Story of a Breast Cancer Breakthrough, 30 Years in the Making
Credits
Entrant Company | Genentech, South San Francisco |
Agency Network | FleishmanHillard, Kansas City |
Production Company | Nurun, San Francisco |
Production Studio | Smush Media, San Francisco |
Other | Random 42, New York |
Freelance science writer | Erin Biba |
Graphic journalist and illustrator | Wendy MacNaughton |
Senior Manager, Corporate Relations | Amanda Fallon / Genentech, South San Francisco |
Brand Strategy Lead | Steve Muller / Genentech, South San Francisco |
Social and Digital Editorial Lead | Daniel Ishofsky / Genentech, South San Francisco |
Associate Director, Corporate Relations | Susan Willson / Genentech, South San Francisco |
Brand Creative Lead | Josh Kamler / Genentech, South San Francisco |
Content Strategist | Matthew Bensinger / Genentech, South San Francisco |
Web Developer | Matthew Bucci / Genentech, South San Francisco |
This 2015 Clio Health Shortlisted entry titled 'Perseverance: The Inside Story of a Breast Cancer Breakthrough, 30 Years in the Making' was entered for Herceptin, Perjeta, Kadcyla. The piece was submitted to the medium: Digital within the entry type: Pharmaceutical and the category: Microsite. It consists of 1 video and 1 image.
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