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Royal National Institute of Blind People (RNIB)

Packcessible

LONDON
2022
2022
Entrant Company
The&Partnership
Medium
Experience/Activation (Health & Wellness)
Category
Guerrilla
Entry Type
Health Awareness & Advocacy
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Credits
Holding CompanyWPP Group
Production CompanyAlumina Studios, London
Advertiser BrandRoyal National Institute of Blind People, London
Advertising AgencyThe&Partnership, London
Entrant CompanyThe&Partnership, London
OOH Specialist AgencyKenetic Worldwide, London
Experiential Marketing AgencyAmbient WW, London
Media AgencyWavemaker, London
Head of Brand and MarketingMartin Wingfield / RNIB
Head of Integrated MarketingLorna Forbes / RNIB
Brand ManagerChantal Payne / RNIB
Brand OfficerMalcolm Wai / RNIB
Chief Creative OfficerMicky Tudor / The&Partnership
Group Executive Creative DirectorYan Elliott / The&Partnership
Executive Creative DirectorToby Allen / The&Partnership
CreativeHelen Rogerson, Adam Jackson & Ted Price / The&Partnership
Head of Integrated ProductionCharles Crisp / The&Partnership
Creative ProducerJoe Tomlinson / The&Partnership
Head of ArtMarc Donaldson / The&Partnership
Deputy Head of ArtLoty Ray / The&Partnership
DesignAnnie Mansergh, Richard Forder / The&Partnership
Business DirectorBenedict Pringle / The&Partnership
Senior Account DirectorChris Boshier / The&Partnership
Account DirectorHannah Gray / The&Partnership
Account ManagerAmy Brett / The&Partnership
Account ExecutiveSasha Barrett / The&Partnership
Planning PartnerSarah Clark / The&Partnership
PlannerEd Davenhill / The&Partnership
ProducerRichard Grisman / Alumina Studios
Film DirectorJonty Toosey / The&Partnership
Post-ProducerRoberta Fox / Alumina Studios
Edit and Motion GraphicsHuw Caddy / Alumina Studios
Senior Creative Account ManagerHeather Williams / Kenetic Worldwide
DirectorJonathan Schultz / Ambient WW
Client Services DirectorJohn Dick / Ambient WW
Managing PartnerOliver Halliwell / Wavemaker
Client LeadCharlotte Jeffries / Wavemaker
Strategy LeadLydia Taylor / Wavemaker
Media LeadSiobhan Jenkins / Wavemaker
Media ManagerNeil Bamford / Wavemaker
Media ExecutiveKhadijah Rahman and Tiffany Grech / Wavemaker

This 2022 Clio Health Bronze winning entry titled 'Packcessible' was entered for Royal National Institute of Blind People (RNIB) by The&Partnership , London. The advertising agency is part of the holding company: WPP Group. The piece was submitted to the medium: Experience/Activation (Health & Wellness) within the entry type: Health Awareness & Advocacy and the category: Guerrilla. It consists of 1 video and 7 images.

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