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GSK

hZ_90: we hacked a country to protect it from shingles

LONDON
2024
2024
Entrant Company
Saatchi & Saatchi Wellness UK
Medium
Integrated (Pharmaceutical)
Category
Integrated
Entry Type
Direct-to-Consumer - Unbranded
Thumbnail for hZ_90: we hacked a country to protect it from shingles
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Items

Credits
ClientGSK, Buenos Aires
Creative AgencySaatchi & Saatchi Wellness UK, London
Media AgencyPublicis Media, Dubai
Media AgencyMidios, Buenos Aires
Creative DirectorNanda Marth / Saatchi & Saatchi Wellness UK
MarketingVerónica Geiler / GSK
Chief Creative OfficerAndrew Spurgeon / Publicis Health
Head of Communications and Government Affairs Emerging MarketsEleonora E. Leone / GSK
Government Affairs Associate Esther Tan / GSK
MarketingMelisa Markov / GSK
MarketingAlejandro Martinez / GSK
Project ManagerYasmin Kasim / Saatchi and Saatchi Wellness
Senior Account Manager Lauren Gillies / Saatchi and Saatchi Wellness
Project ManagerDavina Kang / Saatchi and Saatchi Wellness
Creative Services ManagerShaun O'hara / Saatchi and Saatchi Wellness
Art DirectorJamie Marshall / Saatchi and Saatchi Wellness
Strategist Taran Blyth / Saatchi and Saatchi Wellness
CopywriterDavid Howlett / Saatchi and Saatchi Wellness
DesignerKiran Sagar / Saatchi and Saatchi Wellness
DesignerDanny Holt / Saatchi and Saatchi Wellness
CopywriterVictoria Wilson / Saatchi and Saatchi Wellness
Senior Executive Influencer MarketingLea Nahed / Publicis Media
Film DirectorJean Paulo Lasmar / Famous Who?
Music Director/ComposerHenrique Tanji / Ritmika Audio Arts
coordinatorIvan Lemos / Biruta Filmes
Motion coordinatorEdgar Magoo
EditorBruno Ferreira / Biruta Filmes
Art DirectorFernando BBoy / Biruta Filmes
Motion DesignerSaulo de Castro / Biruta Filmes
DesignerGabriel Donati / Biruta Filmes
Client ServicesFernanda Carpinelli / Biruta Filmes
Executive ProducerFred Farah / Biruta Filmes

This 2024 Clio Health Silver winning entry titled 'hZ_90: we hacked a country to protect it from shingles ' was entered for GSK by Saatchi & Saatchi Wellness UK, London. The piece was submitted to the medium: Integrated (Pharmaceutical) within the entry type: Direct-to-Consumer - Unbranded and the category: Integrated. It consists of 3 videos and 10 images.

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