Novartis Pharmaceuticals, Gilenya

“HEY MS, Take This!” Now GILENYA Is Talking Back, Too!

2015

Medium: Social Media
Category: Social Media
Entry Type: Pharmaceutical

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Credits

Entrant Company	FCB Health, New York
Agency Network	FCB Health, New York
Production Company	FCB Health, New York
Client	Novartis Pharmaceuticals, East Hanover
Creative Agency	FCB Health, New York
Other	Starcom Worldwide, New York
Network	IPG, New York
President/CEO Healthcare	Dana Maiman / FCB Health, New York
Chief Creative Officer-EVP	Rich Levy / FCB Health, New York
EVP,Creative Director	Mike Devlin / FCB Health, New York
EVP, Group Management Director	Sarah Hall / FCB Health, New York
VP, Creative Director	Brent Heindl / FCB Health, New York
VP, Creative Director	Chauncey O’neill / FCB Health, New York
SVP, Management Director	Wendy Siegler / FCB Health, New York
VP, Associate Creative Director	Dave Gehrke / FCB Health, New York
VP, Associate Creative Director	Deepika Ross / FCB Health, New York
Account Supervisor	Renee Seong / FCB Health, New York
Art Supervisor	Arnold Calderon / FCB Health, New York
Social Media Supervisor	Rebecca Libby / FCB Health, New York
Community Manager	Cara Lane / FCB Health, New York
VP, Digital Strat Director	Fernando Iglesias-Garcia / FCB Health, New York
Account Management	Jonathan San / FCB Health, New York
Sr. Account Executive	Hope Frank / FCB Health, New York
Senior Copywriter	Kit Tang / FCB Health, New York
Copy Supervisor	Tanya Vanriel / FCB Health, New York
Associate Director, GILENYA	Jennifer McGovern / Novartis, East Hanover
Associate Director, GILENYA	Erin McCall / Novartis, East Hanover
Associate Director of Social Media Strategies, Digital Medicines	Melissa Mackey / Novartis, East Hanover
Digital Medicines	Martha Harper / Novartis, East Hanover
Director, Marketing	Maureen Berry / Novartis, East Hanover
Director, DRA A&P Review	Vincent Destefano / Novartis, East Hanover
Legal	Bob Naidus / Novartis, East Hanover
New Commercial Channels, Operations Manager	Mamta Varma / Novartis, East Hanover
Medical Information Manager	Catherine Rider / Novartis, East Hanover
New Commercial Channels	Melissa Clark / Novartis, East Hanover
Associate Director	Tammy Hubbard / Novartis, East Hanover

This 2015 Clio Health Shortlisted entry titled '“HEY MS, Take This!” Now GILENYA Is Talking Back, Too!' was entered for Novartis Pharmaceuticals, Gilenya. The piece was submitted to the medium: Social Media within the entry type: Pharmaceutical and the category: Social Media. It consists of 1 image.