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Pepsi Beverages North America (PBNA)

THE SHOW: The Making of the Super Bowl Halftime Show

PURCHASE
2022
2022
Entrant Company
Pepsi Beverages North America (PBNA)
Medium
Branded Entertainment & Content
Entry Type
Music Marketing
Thumbnail for THE SHOW: The Making of the Super Bowl Halftime Show
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Items

Credits
Entrant CompanyPepsi Beverages North America (PBNA), Purchase
VP, Content & ProductionLou Arbetter / The Content Studio at PepsiCo Beverages North America
Head of Content DevelopmentAllison Polly / The Content Studio at PepsiCo Beverages North America
Development ExecutiveRobert Kandle / The Content Studio at PepsiCo Beverages North America
Senior Director, Brand CommunicationsKristen Mueller / PepsiCo
Director, CommunicationsAlexandra Extrom / PepsiCo
VP, Brand PepsiTodd Kaplan / Pepsi Beverages North America (PBNA)
Sr. Director, Brand PepsiJP Bittencourt / Pepsi Beverages North America (PBNA)
Senior Vice President of Marketing - Media, Sports & EntertainmentAdam Harter / Pepsi Beverages North America (PBNA)
Senior Director, MediaKatie Haniffy / Pepsi Beverages North America (PBNA)
DirectorNadia Hallgren / Soundview Projects
ProducerLauren Cioffi
PresidentAndrew Fried / Boardwalk Pictures
EVP OriginalsSarina Roma / Boardwalk Pictures
EVP ProductionDane Lillegard / Boardwalk Pictures
Head of Brand PartnershipsCaitlin McGinty / Boardwalk Pictures
Associate ProducerMcKenzie Clemans / Boardwalk Pictures
Managing Director, Head of ContentTreva Thimm / The Content Collective at Omnicom Media Group
Founder/PrincipalClaudia Cahill / INTRSKTN

This 2022 Clio Music Silver winning entry titled 'THE SHOW: The Making of the Super Bowl Halftime Show' was entered for Pepsi Beverages North America (PBNA) by Pepsi Beverages North America (PBNA), Purchase. The piece was submitted to the medium: Branded Entertainment & Content within the entry type: Music Marketing. It consists of 4 videos and 2 images.

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