Pepsi Beverages North America (PBNA)
THE SHOW: The Making of the Super Bowl Halftime Show
PURCHASE
2022
2022
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Video
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Video -
Video -
Video -
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Items
Credits
| Entrant Company | Pepsi Beverages North America (PBNA), Purchase |
| VP, Content & Production | Lou Arbetter / The Content Studio at PepsiCo Beverages North America |
| Head of Content Development | Allison Polly / The Content Studio at PepsiCo Beverages North America |
| Development Executive | Robert Kandle / The Content Studio at PepsiCo Beverages North America |
| Senior Director, Brand Communications | Kristen Mueller / PepsiCo |
| Director, Communications | Alexandra Extrom / PepsiCo |
| VP, Brand Pepsi | Todd Kaplan / Pepsi Beverages North America (PBNA) |
| Sr. Director, Brand Pepsi | JP Bittencourt / Pepsi Beverages North America (PBNA) |
| Senior Vice President of Marketing - Media, Sports & Entertainment | Adam Harter / Pepsi Beverages North America (PBNA) |
| Senior Director, Media | Katie Haniffy / Pepsi Beverages North America (PBNA) |
| Director | Nadia Hallgren / Soundview Projects |
| Producer | Lauren Cioffi |
| President | Andrew Fried / Boardwalk Pictures |
| EVP Originals | Sarina Roma / Boardwalk Pictures |
| EVP Production | Dane Lillegard / Boardwalk Pictures |
| Head of Brand Partnerships | Caitlin McGinty / Boardwalk Pictures |
| Associate Producer | McKenzie Clemans / Boardwalk Pictures |
| Managing Director, Head of Content | Treva Thimm / The Content Collective at Omnicom Media Group |
| Founder/Principal | Claudia Cahill / INTRSKTN |
This 2022 Clio Music Silver winning entry titled 'THE SHOW: The Making of the Super Bowl Halftime Show' was entered for Pepsi Beverages North America (PBNA) by Pepsi Beverages North America (PBNA), Purchase. The piece was submitted to the medium: Branded Entertainment & Content within the entry type: Music Marketing. It consists of 4 videos and 2 images.
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