Pepsi Beverages North America (PBNA)

THE SHOW: The Making Of The Super Bowl Halftime Show

PURCHASE

2022

Entrant Company: Pepsi Beverages North America (PBNA)
Medium: Partnerships & Collaborations
Entry Type: Music Marketing

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Credits

Entrant Company	Pepsi Beverages North America (PBNA), Purchase
Advertising Agency	The Content Studio at Pepsi Beverages North America, New York
VP, Content & Production	Lou Arbetter / The Content Studio at PepsiCo Beverages North America
Head of Content Development	Allison Polly / The Content Studio at PepsiCo Beverages North America
Development Executive	Robert Kandle / The Content Studio at PepsiCo Beverages North America
Senior Director, Brand Communications	Kristen Mueller / PepsiCo
Director, Communications	Alexandra Extrom / PepsiCo
VP, Brand Pepsi	Todd Kaplan / Pepsi Beverages North America (PBNA)
Sr. Director, Brand Pepsi	JP Bittencourt / Pepsi Beverages North America (PBNA)
Senior Vice President of Marketing - Media, Sports & Entertainment	Adam Harter / Pepsi Beverages North America (PBNA)
Senior Director, Media	Katie Haniffy / Pepsi Beverages North America (PBNA)
Director	Nadia Hallgren / Soundview Projects
Producer	Lauren Cioffi / N/A
President	Andrew Fried / Boardwalk Pictures
EVP Originals	Sarina Roma / Boardwalk Pictures
EVP Production	Dane Lillegard / Boardwalk Pictures
Head of Brand Partnerships	Caitlin McGinty / Boardwalk Pictures
Associate Producer	McKenzie Clements / Boardwalk Pictures
Managing Director, Head of Content	Treva Thimm / The Content Collective at Omnicom Media Group
Founder/Principal	Claudia Cahill / INTRSKTN

This 2022 Clio Music Bronze winning entry titled 'THE SHOW: The Making Of The Super Bowl Halftime Show' was entered for Pepsi Beverages North America (PBNA) by Pepsi Beverages North America (PBNA), Purchase. The piece was submitted to the medium: Partnerships & Collaborations within the entry type: Music Marketing. It consists of 1 video and 2 images.