Goldfish

Turning Heartbreak Into a Hit

NEW YORK

2024

Entrant Company: Saatchi & Saatchi
Medium: Use of Music in Film & Video
Category: 61 Seconds to Five Minutes
Entry Type: Adapted

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Credits

Production Company	State Bird, Los Angeles
Production Company	Harbor Picture Company, New York
Advertiser / Brand	Campbell Snacks, Camden
Advertising Agency	Saatchi & Saatchi, New York
EVP, Executive Creative Director	Dustin Tomes / Saatchi & Saatchi
Associate Creative Director, Art	Erin Evon / Saatchi & Saatchi
Associate Creative Director, Copy	Jason Burke / Saatchi & Saatchi
Senior Art Director	Jill Archibold / Saatchi & Saatchi
Senior Copywriter	Zach Schweikert / Saatchi & Saatchi
EVP, Portfolio Lead	Caitlin Reynolds / Saatchi & Saatchi
Senior Account Supervisor	TJ Daigler / Saatchi & Saatchi
Account Executive	Jane Schecterson / Saatchi & Saatchi
Assistant Account Executive	Lana Aboushaar / Saatchi & Saatchi
Project Manager	Jessica Nazzareno / Saatchi & Saatchi
VP, Strategy Director	Praveen Vaidyanathan / Saatchi & Saatchi
VP, Director, Strategy	Kevin Stanton / Saatchi & Saatchi
Senior Social Strategist	Ali Gomez / Saatchi & Saatchi
Executive Producer	Mary Morgan / Saatchi & Saatchi
Producer	Tyrell Murphy / Saatchi & Saatchi
SVP, Director of Business Affairs	Robin Oksenhendler / Saatchi & Saatchi
Associate Director, Business Affairs	Aoife O’ Donnell / Saatchi & Saatchi
Chief Marketing Officer, Campbell Snacks	Janda Lukin / Campbell Soup Company
Vice President, Cookies and Crackers	Danielle Brown / Campbell Soup Company
Vice President, Integrated Marketing	Chris Tutor / Campbell Soup Company
Director, Consumer Connections	Sarah Levine / Campbell Soup Company
Senior Manager, Consumer Connections	Veronica Collins / Campbell Soup Company
Associate Manager, Consumer Connections	Cat Curtice / Campbell Soup Company
Senior Director, Marketing	Shibani Potnis / Campbell Soup Company
Brand Manager	Jenny Huang / Campbell Soup Company
Senior Associate Brand Manager	Maxine Peltz / Campbell Soup Company
Director, External Communications & Social Media	Bethridge Toovell / Campbell Soup Company
PR Manager, External Communications	Kara Colety / Campbell Soup Company
Senior Manager, Social Media	Lara Nicotra / Campbell Soup Company
Associate Manager, Social Media	Christine Avallon / Campbell Soup Company
Director, Media and Analytics	Brandon Goodman / Campbell Soup Company
Assistant Manager, External Communications & Social Media	Dana Hanson / Campbell Soup Company
Associate Manager, Media	Haley Sifen / Campbell Soup Company
CEO and President	Kevin McKiernan / Creative License
Senior Vice President	Tom Briggs / Creative License
Vice President Music & Talent	Graham Micone / Creative License
Director of Business Affairs	David Jacob / Creative License
Director of Music and Talent	Leah Kahan / Creative License
Creative Coordinator	Emma Carrow / Creative License
Account Coordinator	Chloe Gooch / Creative License
EVP, Director of Content Strategy	Betsy Lowther / PXP
Vice President Group Director, Social Strategy	Sung Kim / PXP
Content Strategy Director	Sage Stargrove / PXP
Senior Social Strategist	Annie Lambesis / PXP
Social Media Manager	Emma Hein / PXP
Associate Creative Director	Chad Fenoglio / PXP
Integrated Project Manager	Alice Joh / PXP
SVP, Planning	Scott Schwartz / Spark Foundry
Associate Media Director, Client Management	Rebecca Kantor / Spark Foundry
Executive Vice President, Head of Experience Planning	Brian Cronk / Spark Foundry
Director, Performance Media	Jordan Arenas / Spark Foundry
Manager, Performance Media	Kate Adams / Spark Foundry
Associate Director, Performance Media	Alise Cruice / Spark Foundry
Associate Director, Content Partnerships	Brittany Johnson / Spark Foundry
VP, Content	Ebony Jones / Spark Foundry
Manager, Content	Lilly Nunnally / Spark Foundry
Head of Integrated Communications	Missy Maher / Zeno Group
SVP	Andrea D’Alessio / Zeno Group
Vice President	Nirmala Singh / Zeno Group
Account Supervisor	Kayla Ramans / Zeno Group
Director	Kyle Sauer / State Bird
Producer	Chris Ruiz / State Bird
Director of Photography	Lidia Nikonova / State Bird
Executive Producer/HOP	Rebecca Siegel / Harbor Picture Company
Editor	Tim Warmanen / Harbor Picture Company
Post Producer	Elyse Robinson / Harbor Picture Company

This 2024 Clio Music Shortlisted entry titled 'Turning Heartbreak Into a Hit' was entered for Goldfish by Saatchi & Saatchi, New York. The piece was submitted to the medium: Use of Music in Film & Video within the entry type: Adapted and the category: 61 Seconds to Five Minutes. It consists of 3 images.