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Colgate

Optimism In Action

Campaign: The Sound Of Colgate
NEW YORK
2022
2022
Entrant Company
MassiveMusic
Medium
Use of Music in Sonic Branding
Entry Type
Original
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Items

Credits
Entrant CompanyMassiveMusic, New York
Music/Sound CompanyMassiveMusic London, London
Media AgencyRedFuse, New York
FMCGColgate-Palmolive, New York
Vice PresidentMaria Elisa Carvajal / Colgate-Palmolive
MarketingFrancisco Perez Cisneros / Colgate-Palmolive
Head of DesignJared Richardson / Colgate-Palmolive
Creative DirectorRoscoe Williamson / MassiveMusic
Associate Creative DirectorJoe Bush / MassiveMusic
ProducerGus Nisbet / MassiveMusic
Account ExecutiveChristopher Garbushian / MassiveMusic
DirectorRodger Morley / MassiveMusic
DirectorJames Atherton / Red Fuse
Account ExecutiveAnna O'Connell / Red Fuse
Art DirectorKristina Karaiskos / Colgate-Palmolive
MarketingScott Campbell / Colgate-Palmolive
Creative DirectorFred Saldanha / Red Fuse
MarketingParul Patel Desai / Colgate-Palmolive

This 2022 Clio Music Silver winning entry titled 'Optimism In Action' was entered for Colgate by MassiveMusic, New York. The piece was submitted to the medium: Use of Music in Sonic Branding within the entry type: Original. It consists of 1 video and 5 images. This piece is part of a campaign called 'The Sound Of Colgate' that consists of 4 elements.

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