Molson Canadian

Molson Hockey Night In Canada, Multilingual Edition

TORONTO

2021

Entrant Company: Rethink
Medium: Branded Entertainment & Content
Category: Experiential/Events
Entry Type: Product/Service

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Credits

Advertiser Brand	Molson Canadian, Toronto
Advertising Agency	Rethink, Toronto
Entrant Company	Rethink, Toronto
Production Company (additional)	Sportsnet, Toronto
Media Agency	Wavemaker, Toronto
Media Agency	GroupM: Sport and Entertainment, Toronto
Public Relations Agency	Citizen Relations, Toronto
Social Media Marketing	Volt, Toronto
Chief Creative Officer	Aaron Starkman / Rethink
Executive Creative Director	Mike Dubrick / Rethink
Creative Director / Head of Art	Joel Holtby / Rethink
Creative Director	Dhaval Bhatt / Rethink
Creative Director	Jamie Marcovitch / Rethink
Creative Director	Allan Topol / Rethink
Art Director	Shawn James / Rethink
Art Director	Dorota Pankowska / Rethink
Copywriter	Irfan Khan
Copywriter	Geoff Baillie / Rethink
Designer	Erin Struble / Rethink
Chief Strategy Officer	Sean McDonald / Rethink
Strategist	Nicole Rajesky / Rethink
Producer	Todd Harrison / Rethink
Digital Associate Creative Director	Alex Fleming / Rethink
Account Director	Karim Tubbeh / Rethink
Account Director	Tori Zenko / Rethink
Account Manager	Megan Christopher / Rethink
Account Manager	Jessie Durand / Rethink
Group Account Director	Alice DiGiovanni / Wavemaker
Strategy Manager	William Hart / Wavemaker
Strategy Director	Jared Aldridge / Wavemaker
Media Manager	Peter Forde / Wavemaker
Senior Vice President	Jim Kozak / GroupM: Sport and Entertainment
Associate Director	Kyle Morrison / GroupM: Sport and Entertainment
Senior Director	Joe Cariati / Citizen Relations
Account Manager	Natalie Gardner / Citizen Relations
Senior Account Executive	Jake Pare / Citizen Realtions
Account Executive	Kate Dresser / Citizen Relations
Account Executive	Alicia Oliveri / Citizen Relations
Business Director	Kristine Kobe / Volt
Account Manager	Georgina Sahota / Volt
Community Manager	Eric Zaworski / Volt
Social Strategist	Emma Cunningham / Volt
Manager, Digital Sales Development	Matt Boyd / Sportsnet
Manager, Client Services	Brian Jones / Sportsnet
Sr. Manager, Client Services	James Johnston / Sportsnet
Director, Production - CBC	Joel Darling / Sportsnet
Manager, Development	Derek Normandin / Sportsnet
Manager, Digital Development	Eddie Khang / Sportsnet
Campaign Lead, Commercial Integration	Amanda Ramondino / Sportsnet
Sr. Manager, Operations	Dan Kim / Sportsnet
Manager, Communications	Meghann Cox / Sportsnet

This 2021 Clio Sports Silver winning entry titled 'Molson Hockey Night In Canada, Multilingual Edition' was entered for Molson Canadian by Rethink, Toronto. The piece was submitted to the medium: Branded Entertainment & Content within the entry type: Product/Service and the category: Experiential/Events. It consists of 1 video and 1 image.