Nike China

DEAR KOBE

SHANGHAI

2021

Entrant Company: Wieden Kennedy Shanghai
Medium: Film Craft
Category: Animation
Entry Type: Product/Service

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Credits

Agency Network	Wieden+Kennedy
Advertiser Brand	Nike, Shanghai
Advertising Agency	Wieden+Kennedy Shanghai, Shanghai
Entrant Company	Wieden Kennedy Shanghai, Shanghai
Vice President Marketing Greater China	Steve Tsoi / NIKE CHINA
Senior Creative Director	Simon Lee / NIKE CHINA
Brand Communications Senior Director	Che Lin / NIKE CHINA
Creative Strategy Director Greater China	Michael Chien / NIKE CHINA
Assistant Creative Strategist	Yuling Yao / NIKE CHINA
Senior Art Director	Lei Zhang / NIKE CHINA
Senior Copywriter	Nokkia Wang / NIKE CHINA
Copy Manager	Jimmy Chen / NIKE CHINA
Executive Creative Director	IAN TOOMBS / WIEDEN + KENNEDY
Executive Creative Director	VIVIAN YONG / WIEDEN + KENNEDY
Creative Director	JEFF FANG / WIEDEN + KENNEDY
Creative Director	MATT MESZAROS / WIEDEN + KENNEDY
Art Director	JOSH KING / WIEDEN + KENNEDY
Art Director	ZHONG HOW / WIEDEN + KENNEDY
Copywriter	Michael McGuire / WIEDEN + KENNEDY
Copywriter	GEM XU / WIEDEN + KENNEDY
Executive Producer	BERNICE WONG / WIEDEN + KENNEDY
Senior Producer	FANG YUAN / WIEDEN + KENNEDY
Senior Producer	ANGELA LIU / WIEDEN + KENNEDY
Head of Planning	Renee Zhang / WIEDEN + KENNEDY
Senior Planner	Jennings Liu / WIEDEN + KENNEDY
Head of Brand Management	Elvis Li / WIEDEN + KENNEDY
Brand Director	Chuck Xu / WIEDEN + KENNEDY
Brand Manager	Yuting Zhang / WIEDEN + KENNEDY
Account Executive	Larry Zhong / WIEDEN + KENNEDY
Business Affairs	Jessica Deng / WIEDEN + KENNEDY
Business Affairs	Kathy Zhan / WIEDEN + KENNEDY
Head of Design	Fish Ho / WIEDEN + KENNEDY
Designer	John Yao / WIEDEN + KENNEDY

This 2021 Clio Sports Silver winning entry titled 'DEAR KOBE' was entered for Nike China by Wieden Kennedy Shanghai, Shanghai. The advertising agency is part of the agency network: Wieden+Kennedy. The piece was submitted to the medium: Film Craft within the entry type: Product/Service and the category: Animation. It consists of 1 video and 1 image.