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Gatorade

Bro

Campaign: Sweat It to Get It
2015
2015
Medium
Film
Category
Short Form
Entry Type
Product/Service
Thumbnail for Bro
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Items

Credits
Entrant CompanyTBWA\Chiat\Day, Los Angeles
Agency NetworkTBWA\Chiat\Day, Los Angeles
Production CompanyCaviar Content, Los Angeles
Editing CompanyHutchCo Technologies, Los Angeles
Executive Creative DirectorBrent Anderson / TBWA\Chiat\Day, Los Angeles
Global Creative DirectorJayanta Jenkins / TBWA\Chiat\Day, Los Angeles
Sr. Art DirectorDave Estrada / TBWA\Chiat\Day, Los Angeles
Sr. CopywriterNick Ciffone / TBWA\Chiat\Day, Los Angeles
Director of ProductionBrian O'Rourke / TBWA\Chiat\Day, Los Angeles
Sr. ProducerTim Newfang / TBWA\Chiat\Day, Los Angeles
Managing DirectorPeter Ravailhe / TBWA\Chiat\Day, Los Angeles
Brand Entertainment ManagerMarc Johns / TBWA\Chiat\Day, Los Angeles
Sports Marketing ManagerErika Buder / TBWA\Chiat\Day, Los Angeles
Associate Brand ManagerRalph Lee / TBWA\Chiat\Day, Los Angeles
Group Planning DirectorScott MacMaster / TBWA\Chiat\Day, Los Angeles
Planning DirectorMartin Ramos / TBWA\Chiat\Day, Los Angeles
PlannerRebecca Harris / TBWA\Chiat\Day, Los Angeles
Junior PlannerKatie Acosta / TBWA\Chiat\Day, Los Angeles
Junior PlannerMatt Bataclan / TBWA\Chiat\Day, Los Angeles
DirectorJody Hill / Caviar Content, Los Angeles
Executive ProducerLuke Ricci / Caviar Content, Los Angeles
CinematographerMichael Svitak / Caviar Content, Los Angeles
EditorJim Hutchins / HutchCo Technologies, Los Angeles
Asst. EditorJoaquin Machado / HutchCo Technologies, Los Angeles
Senior Vice President/GMBrett O'Brien / Gatorade, Chicago
Chief Marketing OfficerMorgan Flatley / Gatorade, Chicago
Director Of Campaign IntegrationJamie Davies / Gatorade, Chicago
Branded Entertainment ManagerNancy Laroche / Gatorade, Chicago

This 2015 Clio Sports Silver winning entry titled 'Bro' was entered for Gatorade. The piece was submitted to the medium: Film within the entry type: Product/Service and the category: Short Form. It consists of 1 video and 1 image. This piece is part of a campaign called 'Sweat It to Get It' that consists of 5 elements.

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