Gatorade

Bro

Campaign: Sweat It to Get It

2015

Medium: Film
Category: Short Form
Entry Type: Product/Service

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Video

Items

Credits

Entrant Company	TBWA\Chiat\Day, Los Angeles
Agency Network	TBWA\Chiat\Day, Los Angeles
Production Company	Caviar Content, Los Angeles
Editing Company	HutchCo Technologies, Los Angeles
Executive Creative Director	Brent Anderson / TBWA\Chiat\Day, Los Angeles
Global Creative Director	Jayanta Jenkins / TBWA\Chiat\Day, Los Angeles
Sr. Art Director	Dave Estrada / TBWA\Chiat\Day, Los Angeles
Sr. Copywriter	Nick Ciffone / TBWA\Chiat\Day, Los Angeles
Director of Production	Brian O'Rourke / TBWA\Chiat\Day, Los Angeles
Sr. Producer	Tim Newfang / TBWA\Chiat\Day, Los Angeles
Managing Director	Peter Ravailhe / TBWA\Chiat\Day, Los Angeles
Brand Entertainment Manager	Marc Johns / TBWA\Chiat\Day, Los Angeles
Sports Marketing Manager	Erika Buder / TBWA\Chiat\Day, Los Angeles
Associate Brand Manager	Ralph Lee / TBWA\Chiat\Day, Los Angeles
Group Planning Director	Scott MacMaster / TBWA\Chiat\Day, Los Angeles
Planning Director	Martin Ramos / TBWA\Chiat\Day, Los Angeles
Planner	Rebecca Harris / TBWA\Chiat\Day, Los Angeles
Junior Planner	Katie Acosta / TBWA\Chiat\Day, Los Angeles
Junior Planner	Matt Bataclan / TBWA\Chiat\Day, Los Angeles
Director	Jody Hill / Caviar Content, Los Angeles
Executive Producer	Luke Ricci / Caviar Content, Los Angeles
Cinematographer	Michael Svitak / Caviar Content, Los Angeles
Editor	Jim Hutchins / HutchCo Technologies, Los Angeles
Asst. Editor	Joaquin Machado / HutchCo Technologies, Los Angeles
Senior Vice President/GM	Brett O'Brien / Gatorade, Chicago
Chief Marketing Officer	Morgan Flatley / Gatorade, Chicago
Director Of Campaign Integration	Jamie Davies / Gatorade, Chicago
Branded Entertainment Manager	Nancy Laroche / Gatorade, Chicago

This 2015 Clio Sports Silver winning entry titled 'Bro' was entered for Gatorade. The piece was submitted to the medium: Film within the entry type: Product/Service and the category: Short Form. It consists of 1 video and 1 image. This piece is part of a campaign called 'Sweat It to Get It' that consists of 5 elements.