Nike China
DEAR KOBE
SHANGHAI
2021
2021
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Video
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Items
Credits
| Agency Network | Wieden+Kennedy |
| Advertiser Brand | Nike, Shanghai |
| Advertising Agency | Wieden+Kennedy Shanghai, Shanghai |
| Entrant Company | Wieden+Kennedy Shanghai, Shanghai |
| Vice President Marketing Greater China | Steve Tsoi / NIKE |
| Senior Creative Director | Simon Lee / NIKE |
| Brand Communications Senior Director | Che Lin / NIKE |
| Creative Strategy Director Greater China | Michael Chien / NIKE |
| Assistant Creative Strategist | Yuling Yao / NIKE |
| Senior Art Director | Lei Zhang / NIKE |
| Senior Copywriter | Nokkia Wang / NIKE |
| Copy Manager | Jimmy Chen / NIKE |
| Executive Creative Director | IAN TOOMBS / WIEDEN + KENNEDY |
| Executive Creative Director | VIVIAN YONG / WIEDEN + KENNEDY |
| Creative Director | JEFF FANG / WIEDEN + KENNEDY |
| Creative Director | MATT MESZAROS / WIEDEN + KENNEDY |
| Art Director | JOSH KING / WIEDEN + KENNEDY |
| Art Director | ZHONG HOW / WIEDEN + KENNEDY |
| Copywriter | GEM XU / WIEDEN + KENNEDY |
| Copywriter | Michael McGuire / WIEDEN + KENNEDY |
| Executive Producer | BERNICE WONG / WIEDEN + KENNEDY |
| Senior Producer | FANG YUAN / WIEDEN + KENNEDY |
| Senior Producer | ANGELA LIU / WIEDEN + KENNEDY |
| Head of Planning | Reene Zhang / WIEDEN + KENNEDY |
| SENIOR PLANNER | JENNINGS LIU / WIEDEN + KENNEDY |
| HEAD OF BRAND MANAGEMENT | ELVIS LI / WIEDEN + KENNEDY |
| BRAND DIRECTOR | CHUCK XU / WIEDEN + KENNEDY |
| BRAND MANAGER | YUTING ZHANG / WIEDEN + KENNEDY |
| Account Executive | LARRY ZHONG / WIEDEN + KENNEDY |
| BUSINESS AFFAIRS | JESSICA DENG / WIEDEN + KENNEDY |
| BUSINESS AFFAIRS | KATHY ZHAN / WIEDEN + KENNEDY |
| HEAD OF DESIGN | FISH HO / WIEDEN + KENNEDY |
| Designer | JOHN YAO / WIEDEN + KENNEDY |
This 2021 Clio Sports Silver winning entry titled 'DEAR KOBE' was entered for Nike China by Wieden+Kennedy Shanghai, Shanghai. The advertising agency is part of the agency network: Wieden+Kennedy. The piece was submitted to the medium: Film within the entry type: Product/Service and the category: 61 seconds to 5 minutes. It consists of 1 video and 1 image.
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