Michelob ULTRA

Michelob ULTRA Courtside

Entrant Company
FCB New York
Medium Innovation
Entry Type
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Agency NetworkFCB
Advertiser BrandABINBEV, New York
Advertising AgencyFCB New York, New York
Entrant CompanyFCB New York, New York
LeagueNBA, New York
Marketing CompanyMicrosoft, Seattle
Editorial / VFX / CGNTropic, New York
EditorialSchool Editing, Toronto
Sound Design / MixWave Studios, New York
Sound Design / MixHoneymix, New York
Music / Sound ProductionSixtyFour Music, New York
Co-Chief Creative OfficerGabriel Schmitt / FCB New York
Co-Chief Creative OfficerMichael Aimette / FCB New York
Worldwide Creative PartnerFred Levron / FCB Global / New York
Executive Creative DirectorSamira Ansari / FCB New York
Executive Creative Director Art & DesignSy-Jenq Cheng / FCB New York
Creative DirectorJay Marsen / FCB New York
Creative DirectorLex Beltrone / FCB New York
CreativeStu Mair / FCB New York
Associate Creative DirectorMatt Everts / FCB New York
Associate Creative DirectorMyTran Dang / FCB New York
Associate Creative DirectorThomas Mori / FCB New York
Associate Creative DirectorSimon Dolsten / FCB New York
Associate Creative DirectorHernan Ibanez / FCB New York
Production Artist Rachel Power / FCB New York
Director of Integrated ProductionAdam Isidore / FCB New York
Executive Integrated ProducerChris Lenz / FCB New York
Sr. Content Creator Adam Nelson / FCB New York
Integrated ProducerPim Leeuwenkamp / FCB New York
Sr. Broadcast Business ManagerEllen Kuratnik / FCB Global / New York
Senior Integrated ProducerKendra Plantt / FCB Global / New York
Talent ManagerTrish Gregor / FCB Global / New York
Traffic ManagerMary Beth Parton / FCB Global / New York
SVP, Group Account DirectorMegan Bundy / FCB New York
Account DirectorAshley Read / FCB New York
Project ManagerJoanna Groom / FCB New York
Account ExecutiveJoe Labuz / FCB New York
SVP, Group Strategy DirectorBen Grossman / FCB New York
Strategy DirectorSam Joseph / FCB New York
Chief Marketing Officer Marcel Marcondes / ABI, Michelob ULTRA
Vice President, Marketing Ricardo Marques / ABI, Michelob ULTRA
Vice President, Connections Azania Andrews / ABI, Michelob ULTRA
Senior Marketing Director Marcela Garcia / ABI, Michelob ULTRA
Brand Director Joe Geoghegan / ABI, Michelob ULTRA
Senior Marketing Director Talita Andrade / ABI, Michelob ULTRA
Director of Digital Marketing & E-comm - Miles Ritenour / ABI, Michelob ULTRA
Head of U.S. Sports Marketing Matt Davis / ABI, Michelob ULTRA
Director, Sports Marketing Kerry Scalora / ABI, Michelob ULTRA
Director, Marketing CommunicationsJessica Thorpe / ABI, Michelob ULTRA
Senior Media ManagerAndrew Gelbard / ABI, Michelob ULTRA
Brand ManagerAamir Raj / ABI, Michelob ULTRA
Editorial CCO Nathan Robinson / NTropic
Editorial Creative Director Brian Williams / NTropic
EditorAlan Chimenti / NTropic
Editorial Head of Production Stephanie Hornish / NTropic
Editorial ProducerNatalia Wrobel / NTropic
Head of CG Dave White / NTropic
VFX ArtistEthan Chang / NTropic
VFX Artist Miguel Diaz- Rivera / NTropic
VFX ArtistJerome Knight / NTropic
Editorial Executive ProducerJames Taylor / NTropic
Editorial Art DirectorJames McCarthy / NTropic
Pre-Vis AnimatorJoshua Frankel / NTropic
Editorial Executive Producer, PartnerSarah Brooks / School Editing
Editorial ProducerSteve Villeseche / School Editing
Offline EditorLauren Horn / School Editing
Offline EditorDaniel Bochenski / School Editing
Offline EditorMatt Kett / School Editing
Sound Designer/MixerChris Afzal / Wave Studios
Executive Sound ProducerVicky Ferraro / Wave Studios
Sound Designer / MixerEric Thompson / Honeymix
Sound Designer / MixerConrad Sanguineti / Honeymix
Executive Sound Producer, PartnerMary Tomasiewicz / Honeymix

This 2021 Clio Sports Grand winning entry titled 'Michelob ULTRA Courtside' was entered for Michelob ULTRA by FCB New York, New York. The advertising agency is part of the agency network: FCB. The piece was submitted to the medium: Innovation within the entry type: Product/Service and the category: Medium Innovation. It consists of 1 video and 1 image.