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NBA

WELCOME TO NBA LANE

NEW YORK
2022
2022
Entrant Company
NBA
Medium
Integrated Campaign
Entry Type
Teams, Leagues, Governing Bodies, & Associations
Thumbnail for WELCOME TO NBA LANE
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Items

Credits
Advertising AgencyTranslation, Brooklyn
Entrant CompanyNBA, New York
Production CompanySuperprime, Los Angeles
VFX CompanyParliament, Santa Monica
Colour Grading CompanyThe Mill, Los Angeles
Editorial CompanyRPS, Santa Monica
Sound Design & Mix CompanyBarking Owl
Chief Marketing OfficerKate Jhaveri / NBA
Vice President, Brand MarketingKelley Walton / NBA
Vice President, Brand StrategyJulie Peters / NBA
Vice President, Media Strategy and PlanningLarissa Johnson / NBA
Vice President, NBA PhotosJoseph Amati / NBA
Senior Vice President, Global Fan MarketingJess Park / NBA
Senior Vice President, Content ProductionDion Cocoros / NBA
Senior Director of Marketing & AdvertisingKatie Papelian / NBA
Senior Vice President, Global Fan MarketingAlaina Williams / NBA
Senior Advertising ManagerAlexander Wood / NBA
Senior Manager, Media, Marketing, and EntertainmentJacinda Ortiz / NBA
Senior Director, SocialAshley Atwell / NBA
Senior Manager, Social ContentJustin D’Apolito / NBA
Manager, Digital MediaJim Poorten / NBA
Social and Digital Content CreationAdam Fedorko / NBA
Creative DirectorJanine Dugre / NBA
Director, Field ProductionKerry Caiafa / NBA
ProducerAndrew Thompson / NBA
Advertising AssociateCaroline Abrams / NBA
Creative ConsultantRudy Crew / NBA
International Advertising and Content ManagerMatt Halliwell / NBA
Senior Vice President, Entertainment and Player MarketingCharlie Rosenzweig / NBA
Senior Vice President, Entertainment and Player MarketingMichael Levine / NBA
Senior Manager, Entertainment and Player MarketingRandye Rand / NBA
Senior Manager, Entertainment and Player MarketingAvi Nussubaum / NBA
Associate Vice President Promotions and PSAsCaryn Pace / NBA
Senior Manager Content Promotions and PSAs:Cory Zalewski / NBA
Chief Executive OfficerSteve Stoute / Translation
PresidentAnn Wool / Translation
Chief Strategy OfficerSandi Preston / Translation
Head of Client ServicesSusanna Swartley / Translation
Executive Creative Director:Jason Campbell / Translation
Group Context DirectorJoel Rodriguez / Translation
Creative DirectorMina Mikhael / Translation
Creative DirectorSteve Horn / Translation
Senior Art DirectorJohana Martinez / Translation
Senior CopywriterChanae Reed / Translation
Strategy DirectorEric Lopez / Translation
Context StrategistAlex Glaum / Translation
Context StrategistZach Brown / Translation
Head of Integrated ProductionAlison Hill / Translation
Executive ProducerLaura Ferguson / Translation
Junior ProducerRebecca Parra / Translation
Senior Account DirectorDavid Mintz / Translation
Account SupervisorTaylor West / Translation
Account ExecutiveVictoria Jean-Pierre / Translation

This 2022 Clio Sports Bronze winning entry titled 'WELCOME TO NBA LANE' was entered for NBA by NBA, New York. The piece was submitted to the medium: Integrated Campaign within the entry type: Teams, Leagues, Governing Bodies, & Associations. It consists of 2 videos and 1 image.

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