NBA
WELCOME TO NBA LANE
NEW YORK
2022
2022
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Video
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Items
Credits
| Advertising Agency | Translation, Brooklyn |
| Entrant Company | NBA, New York |
| Production Company | Superprime, Los Angeles |
| VFX Company | Parliament, Santa Monica |
| Colour Grading Company | The Mill, Los Angeles |
| Editorial Company | RPS, Santa Monica |
| Sound Design & Mix Company | Barking Owl |
| Chief Marketing Officer | Kate Jhaveri / NBA |
| Vice President, Brand Marketing | Kelley Walton / NBA |
| Vice President, Brand Strategy | Julie Peters / NBA |
| Vice President, Media Strategy and Planning | Larissa Johnson / NBA |
| Vice President, NBA Photos | Joseph Amati / NBA |
| Senior Vice President, Global Fan Marketing | Jess Park / NBA |
| Senior Vice President, Content Production | Dion Cocoros / NBA |
| Senior Director of Marketing & Advertising | Katie Papelian / NBA |
| Senior Vice President, Global Fan Marketing | Alaina Williams / NBA |
| Senior Advertising Manager | Alexander Wood / NBA |
| Senior Manager, Media, Marketing, and Entertainment | Jacinda Ortiz / NBA |
| Senior Director, Social | Ashley Atwell / NBA |
| Senior Manager, Social Content | Justin D’Apolito / NBA |
| Manager, Digital Media | Jim Poorten / NBA |
| Social and Digital Content Creation | Adam Fedorko / NBA |
| Creative Director | Janine Dugre / NBA |
| Director, Field Production | Kerry Caiafa / NBA |
| Producer | Andrew Thompson / NBA |
| Advertising Associate | Caroline Abrams / NBA |
| Creative Consultant | Rudy Crew / NBA |
| International Advertising and Content Manager | Matt Halliwell / NBA |
| Senior Vice President, Entertainment and Player Marketing | Charlie Rosenzweig / NBA |
| Senior Vice President, Entertainment and Player Marketing | Michael Levine / NBA |
| Senior Manager, Entertainment and Player Marketing | Randye Rand / NBA |
| Senior Manager, Entertainment and Player Marketing | Avi Nussubaum / NBA |
| Associate Vice President Promotions and PSAs | Caryn Pace / NBA |
| Senior Manager Content Promotions and PSAs: | Cory Zalewski / NBA |
| Chief Executive Officer | Steve Stoute / Translation |
| President | Ann Wool / Translation |
| Chief Strategy Officer | Sandi Preston / Translation |
| Head of Client Services | Susanna Swartley / Translation |
| Executive Creative Director: | Jason Campbell / Translation |
| Group Context Director | Joel Rodriguez / Translation |
| Creative Director | Mina Mikhael / Translation |
| Creative Director | Steve Horn / Translation |
| Senior Art Director | Johana Martinez / Translation |
| Senior Copywriter | Chanae Reed / Translation |
| Strategy Director | Eric Lopez / Translation |
| Context Strategist | Alex Glaum / Translation |
| Context Strategist | Zach Brown / Translation |
| Head of Integrated Production | Alison Hill / Translation |
| Executive Producer | Laura Ferguson / Translation |
| Junior Producer | Rebecca Parra / Translation |
| Senior Account Director | David Mintz / Translation |
| Account Supervisor | Taylor West / Translation |
| Account Executive | Victoria Jean-Pierre / Translation |
This 2022 Clio Sports Bronze winning entry titled 'WELCOME TO NBA LANE' was entered for NBA by NBA, New York. The piece was submitted to the medium: Integrated Campaign within the entry type: Teams, Leagues, Governing Bodies, & Associations. It consists of 2 videos and 1 image.
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