NFL, 72andSunny, Swaybox Studios

NFL Super Bowl LVI Campaign | Bring Down The House

CULVER CITY

2022

Entrant Company: National Football League
Medium: Integrated Campaign
Entry Type: Teams, Leagues, Governing Bodies, & Associations

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Credits

Agency Network	MDC Partners
Advertising Agency	72andSunny, Los Angeles
Entrant Company	National Football League, Culver City
Production Company (additional)	Swaybox Studios, New Orleans
Production Company (additional)	Film 47, Los Angeles
CMO	Tim Ellis / NFL
Director	Peter Berg / Film 47
SVP, Global Brand and Consumer Marketing	Marissa Solis / NFL
SVP, Social, Influencer & Content Marketing	Ian Trombetta / NFL
Sr. Manager, Global Brand and Consumer Marketing	Jackie Finn / NFL
VP, Global Brand and Consumer Marketing	Rhett Nichols / NFL
Sr. Director, Global Brand and Consumer Marketing	Samantha Stuckert / NFL
Sr. Manager, Advertising and Production	Lucy Hallowell / NFL
VP, Social Marketing	Rich Elmore / NFL
Director, Social Content	Justin Anderson / NFL
Head of Content Marketing	Tony Isetta / NFL
Sr. Manager, Social Video	Erin Schaffner / NFL
VP, Social Content Marketing	Josh Tucker / NFL
Manager, Social Content	Kylie Callura / NFL
SVP Marketing Strategy & Science	Andy Kauffman / NFL
Director, Social Marketing	Bryce Gustafson / NFL
Sr. Manager, Social Marketing	Scott Koppenhaver / NFL
Founder	Glenn Cole / 72andSunny
Brand Director	Katie Martin / 72andSunny
Group Production Director	Nicole Haase / 72andSunny
Group Brand Director	Shane Chastang / 72andSunny
Creative Director	Nate Virnig / 72andSunny
Producer	Tanya Zaccaro / 72andSunny
Executive Creative Director	Zach Hilder / 72andSunny
Creative Director	Devin Baker / 72andSunny
Communications Strategy Director	Kristin Barker / 72andSunny
Senior Coordinator, Social Content	Grant Floto / NFL
Director	Arthur Mintz / Swaybox Studios
Director, Performance Media and Optimization	Adriana Hoang / NFL
VP, Consumer Media	Dave Bolger / NFL
Sr. Director, Consumer Media	Christine Kim / NFL
Sr. Manager, Marketing and Science	James Sullivan / NFL
Senior Writer	Garrett Radford / 72andSunny
Senior Art Director	Chris Ruh / 72andSunny

This 2022 Clio Sports Gold winning entry titled 'NFL Super Bowl LVI Campaign | Bring Down The House' was entered for NFL, 72andSunny, Swaybox Studios by National Football League, Culver City. The advertising agency is part of the agency network: MDC Partners. The piece was submitted to the medium: Integrated Campaign within the entry type: Teams, Leagues, Governing Bodies, & Associations. It consists of 1 video and 2 images.