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Procter & Gamble - Tide

The Clean Jersey Swap

NEW YORK
2021
2021
Entrant Company
Saatchi & Saatchi
Medium
Integrated Campaign
Entry Type
Product/Service
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Items

Credits
Agency NetworkSaatchi & Saatchi
Advertiser BrandProcter & Gamble, Cincinnati
Advertising AgencySaatchi & Saatchi, New York
Entrant CompanySaatchi & Saatchi, New York
Public Relations AgencyMarina Maher Communications + Ketchum, New York
Marketing CompanyMKTG, Cincinnati
Talent AgencyPlatinum Rye Entertainment/The Marketing Arm, Chicago
Production Company (additional)Biscuit Filmworks, Los Angeles
Post Production CompanyHarbor Picture Company, New York
Visual Effects CompanyThe Mill, Los Angeles
Music/Sound CompanyPickle, New York
Visual Effects CompanyTiltShift, Los Angeles
Chief Executive OfficerAndrea Diquez / Saatchi & Saatchi
Chief Executive OfficerSarah Beaumont / Saatchi & Saatchi
Chief Creative OfficerDaniel Lobaton / Saatchi & Saatchi
Chief Creative OfficerPaul Bichler / Saatchi & Saatchi
Creative DirectorLauren Varvara / Saatchi & Saatchi
Creative DirectorAdrian Chan / Saatchi & Saatchi
Senior Art DirectorJacopo Biorcio / Saatchi & Saatchi
Senior CopywriterBlake Morris / Saatchi & Saatchi
Head of Production, Fabric CareDani Stoller / Saatchi & Saatchi
ProducerDanielle Hallack / Saatchi & Saatchi
Account DirectorJen Brotman / Saatchi & Saatchi
Account SupervisorJennifer McGill / Saatchi & Saatchi
Account SupervisorGuillermo Betancourt / Saatchi & Saatchi
Account ExecutiveTJ Daigler / Saatchi & Saatchi
Assistant Account ExecutiveSosun Wahab / Saatchi & Saatchi
Planning DirectorNayantara Mukherji / Saatchi & Saatchi
Associate StrategistLuna Perez / Saatchi & Saatchi
Director Digital ExperienceAlan Lin / Saatchi & Saatchi
Vice President, North America Fabric CareAga Orlik / Procter & Gamble
Senior Brand Director, TideJenny Maxwell / Procter & Gamble
Brand DirectorAlex Perez / Procter & Gamble
Senior Brand ManagerMatt Wormington / Procter & Gamble
BBICKimberly Doebereiner / Procter & Gamble
Manager, Advertising ProductionPaul Chick / Procter & Gamble
Communications ManagerHenry Molski / Procter & Gamble
Media Investments & PartnershipsAdam Alvarez / Procter & Gamble
Media DirectorTracy Suer / Procter & Gamble
Associate Director of MediaPatrick McGuinness / Procter & Gamble
Associate Director of MediaJustin Bracco / Procter & Gamble
Senior Vice PresidentSam Riber / MKTG
Senior DirectorJordan Futscher / MKTG
Senior ManagerRob Sipniewski / MKTG
Sponsorship Strategies & Activations AssistantCourtney Amaya / MKTG
Senior Director, Sports MarketingBrad Griffiths / Platinum Rye Entertainment/The Marketing Arm
Director, Sports MarketingWill Ober / Platinum Rye Entertainment/The Marketing Arm
Manager, Sports MarketingAlex Hanono / Platinum Rye Entertainment/The Marketing Arm
DirectorAaron Stoller / Biscuit Filmworks
Managing DirectorShawn Lacy / Biscuit Filmworks
Executive ProducerHolly Vega / Biscuit Filmworks
Executive ProducerAndrew Travelstead / Biscuit Filmworks
ProducerMala Vasan / Biscuit Filmworks
Head of ProductionSean Moody / Biscuit FIlmworks
Head of ProductionRachel Glaub / Biscuit Filmworks
CinematographerJonathan Freeman / Biscuit Filmworks
Production DesignerJoe Cooney / Biscuit Filmworks
Production DesignerAlexis Ross / Biscuit Filmworks
EditorSteve Evans / Harbor Picture Company
Assistant EditorBrooke Flowers / Harbor Picture Company
Assistant EditorPaul Rummerfield / Harbor Picture Company
Executive ProducerJesse Schwartz / Harbor Picture Company
ProducerRachael Rosenfield / Harbor Picture Company
Sound DesignerSteve Perski / Harbor Picture Company
ColoristElodie Ichter / Harbor Picture Company
ColoristBilly Hobson / Harbor Picture Company
Executive ProducerAnastasia Von Rahl / The Mill
ProducerValentina Cokonis / The Mill
Production CoordinatorJames Gemmell / The Mill
Creative DirectorBecky Porter / The Mill
Shoot SupervisorSiro Valente / The Mill
2D Lead ArtistAdam Lambert / The Mill
2D ArtistLisa Kim / The Mill
2D ArtistYukiko Ishiwata / The Mill
Tracking LeadMichael Lori / The Mill
Tracking LeadMurali Krishna Reddy / The Mill
3D ArtistJames Robinson / The Mill
3D ArtistElizabeth Hammer / The Mill
3D ArtistManoj Ravi / The Mill
Production SupportUtkarsha Santosh Shinde / The Mill
Art DepartmentKevin Diaz / The Mill
Art DepartmentValerie Chernysh / The Mill
ComposerAlexis Estiz / Pickle
ComposerAssa Raviv / Pickle
Executive ProducerErika Freijo / Pickle

This 2021 Clio Sports Bronze winning entry titled 'The Clean Jersey Swap' was entered for Procter & Gamble - Tide by Saatchi & Saatchi, New York. The advertising agency is part of the agency network: Saatchi & Saatchi. The piece was submitted to the medium: Integrated Campaign within the entry type: Product/Service. It consists of 7 videos and 10 images.

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