Heineken

The Live Tube

2016

Medium: Partnerships, Sponsorships & Endorsements
Category: Partnerships, Sponsorships & Endorsements
Entry Type: Product/Service

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Video

Items

Credits

Entrant Company	Publicis Italy, Milano
Agency Network	Publicis Italy
Creative Agency	Publicis Italy
Other	Heineken
Network	Publicis
Client	Heineken, Milan
Production Company	Pielle, Publitalia 80, Milan
Other	Starcom Mediavest Group, Milan
Creative Director	Bruno Bertelli / Publicis Italy
Creative Director	Cristiana Boccassini / Publicis Italy
Creative Director	Luca Cinquepalmi / Publicis Italy, Milan
Creative Director	Marco Venturelli / Publicis Italy, Milan
Associate Creative Director	Michele Picci / Publicis Italy
Art Director	Alessandro Candito / Publicis Italy
Copywriter	Paolo Bartalucci / Publicis Italy
Copywriter	Enrico Pasquino / Publicis Italy
Strategic Planner	James Moore / Publicis Italy
Strategic Planner	Bela Ziemann / Publicis Italy
Account Supervisor	Maria Elena Gaglianese / Publicis Italy
International Group Account Director	Lorenza Montorfano / Publicis Italy
Marketing Manager	Floris Cobelens / Heineken Italia
Group Brand Manager	Cristina Gusmini / Heineken Italia
Brand Manager	Marta Cecilia Grassi / Heineken Italia
Agency Producer	Luana Strafile / Publicis Italy
Producer	Gianluca Leschiera / Pielle
Advertiser	Gabriele Buora / Publitalia 80

This 2016 Clio Sports Gold winning entry titled 'The Live Tube' was entered for Heineken. The piece was submitted to the medium: Partnerships, Sponsorships & Endorsements within the entry type: Product/Service and the category: Partnerships, Sponsorships & Endorsements. It consists of 1 video and 1 image.