Sports United: MLB, MLS, NFL, NHL, NBA, WNBA, ATP, WTA, NWSL, USGA, NASCAR, Activision, EA, WWE

#TheRealHeroes Project

LOS ANGELES

2020

Entrant Company: 72andSunny Los Angeles
Medium: Social Good
Entry Type: Teams, Leagues, Governing Bodies, & Associations

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Credits

Agency Network	MDC Partners
Advertiser Brand	Sports United,
Advertising Agency	72andSunny Los Angeles, Los Angeles
Entrant Company	72andSunny Los Angeles, Los Angeles
Brand	MLB
Brand	MLS
Brand	NFL
Brand	NHL
Brand	NBA
Brand	WNBA
Brand	ATP
Brand	WTA
Brand	NWSL
Brand	USGA
Brand	NASCAR
Brand	Activision
Brand	EA
Brand	WWE
Post Production Company	HECHO STUDIOS
MIX	LIME Studios
Label	Sony Music Entertainment
EVP, Chief Marketing Officer	Tim Ellis / NFL
Chief Brand Officer, San Francisco 49ers	Alex Chang / NFL
Vice President, Brand	Laura Petrucelli / WWE
Chief Brand Officer	Stephanie McMahon / WWE
SVP, Marketing	Barbara McHugh / MLB
Senior Vice President, Communications	Matt Bourne / MLB
SVP, Brand and Integrated Marketing	David Bruce / MLS
Chief Marketing Officer	Heidi Browning / NHL
Chief Marketing Officer	Kate Jhaveri / NBA
Chief Fan Officer	Danielle Lee / NBA
Director of Marketing and Advertising	Katie Papelian / NBA/WNBA
Commissioner	Lisa Baird / NWSL
Director of Communications	Kirsten Brierley / NWSL
President	Micky Lawler / ATP/WTA
Head of Social, Digital Media & Strategy	Josh Landau / WTA
Senior Manager, PR & Corporate Communications	Jessica Cullbreath / WTA
Chief Brand Officer	Craig Annis / USGA
Executive Vice President and Chief Marketing Officer	Jill Gregory / NASCAR
Senior Vice President, Marketing	Pete Jung / NASCAR
Chief Marketing Officer	Chris Bruzzo / EA
Chief Marketing Officer	Daniel Cherry III / ATVI
Founder/Creative Chairman	Glenn Cole / 72andSunny
Executive Creative Director	Jason Norcross / 72andSunny Los Angeles
Group Creative Director	Erwin Federizo / 72andSunny Los Angeles
Sr. Designer	Nate Ripp / 72andSunny Los Angeles
Design Director	Frank Dresme / 72andSunny Los Angeles
Group Production Director	Nicole Haase / 72andSunny Los Angeles
Sr. Film Producer	Katie Gaul / 72andSunny Los Angeles
Jr. Film Producer	Samantha Davenport / 72andSunny Los Angeles
Group Brand Director	Simon Hall / 72andSunny Los Angeles
Brand Director	Katie Martin / 72andSunny Los Angeles
Brand Manager	Valerie Fernandez / 72andSunny Los Angeles
Group Strategy Director	John Graham / 72andSunny Los Angeles
Sr. Social Strategist	Kristin Barker / 72andSunny Los Angeles
PAL Director	Latanya Ware / 72andSunny Los Angeles
PAL Sr. Manager	Christopher Profeta / 72andSunny Los Angeles
PAL Jr. Manager	Marty Cole / 72andSunny Los Angeles
Editor	Amanda Tuttle / HECHO STUDIOS
Assistant Editor/Individual Films	Max Pankow / HECHO STUDIOS
Assistant Editor	Nic Watkins / HECHO STUDIOS
Producer	David Harry Yoon / HECHO STUDIOS
Flame Artist	Verdi Sevenhuysen / HECHO STUDIOS
Animator	Anastacio Gallardo / HECHO STUDIOS
Post Production Director	Ryan Curtis / HECHO STUDIOS
Chief Content Officer	Tom Dunlap / HECHO STUDIOS
Sound Mixer	Ben Tomastik / LIME Studios
Assistant Sound Mixer	Kris Huayta / LIME Studios
Executive Producer	Susie Boyajan / LIME Studios
Producer	Sam Sotomura / LIME Studios
Music Supervision	Morgan Thoryk / Good Ear Music Supervision
Music Supervision	Andrew Kahn / Good Ear Music Supervision
Musician	Beyonce

This 2020 Clio Sports Bronze winning entry titled '#TheRealHeroes Project' was entered for Sports United: MLB, MLS, NFL, NHL, NBA, WNBA, ATP, WTA, NWSL, USGA, NASCAR, Activision, EA, WWE by 72andSunny Los Angeles, Los Angeles. The advertising agency is part of the agency network: MDC Partners. The piece was submitted to the medium: Social Good within the entry type: Teams, Leagues, Governing Bodies, & Associations. It consists of 1 video and 2 images.