LOS ANGELES, USA // Chidera is a Creative Lead on the Netflix Marketing Partnerships team, overseeing promotional campaigns across both series and films. She collaborates with leading consumer brands and creative agencies to concept and execute campaigns in support of Netflix’s biggest releases, including Squid Game, Bridgerton, Glass Onion: A Knives Out Mystery, Love is Blind and Emily in Paris.

Across her work, Chidera embraces a culture-first philosophy. Whether it’s tapping known Bridgerton look-alike Joe Jonas to teach fans how to T-Time with Tanqueray or helping singles around the world “Find The Date You’ve Been Watching For” with Bumble, fandoms and their unique cultures sit at the center of the work she does. She believes successful entertainment partnerships capture and reflect the conversations, debates and hot-takes of their audiences, resulting in campaigns that don’t just respond to culture but embed within it.

Chidera was recognized as part of Forbes 30 Under 30 recipient for Marketing. Prior to Netflix, Chidera’s career has spanned positions in creative strategy within the brand and experience design industries, with positions at brand design firm Wolff Olins, UX design firm Method and interior architecture firm Rapt Studio.