NEW YORK, USA // Chelsey Wilkins leads Entertainment & Music Partnerships at The Coca-Cola-Company, where she develops strategic relationships with the world’s leading artists and entertainment properties. Prior to joining The Coca-Cola Company, Chelsey led Culture Marketing at Pernod Ricard for brands like Jameson Whiskey and Martell. There she developed the brands’ multi-cultural strategy, including talent partnerships with Jeezy and Quavo.

Before Pernod Ricard, Chelsey managed digital marketing campaigns at Columbia Records, working on album releases for Barbara Streisand, The Chainsmokers, N.E.R.D and Solange Knowles’ critically acclaimed A Seat at the Table, which in 2024 Apple Music named a “Top 100 Album Of All Time”. Chelsey also spent several years at MTV producing digital content for their major tentpole events including the Video Music Awards and MTV Unplugged. At MTV, Chelsey and her team innovated in the digital marketing space winning several Webbys and digital media awards. She also contributed to publications like VIBE, Essence, Ebony and MTV.com as an entertainment and music writer.

Chelsey is a proud graduate of Boston University and enjoys travelling, mentoring, and creating playlists on Spotify.