CHICAGO, USA // David Hernandez is a cross-media creative and branding expert with a career spanning digital start-ups, large traditional agencies, creative boutiques, and client-side leadership roles. At Allstate, David is responsible for how the brand shows up in the world, from the largest tentpole events like The Sugar Bowl, down to the smallest digital micro-interactions, and everything in between. In his career, he served brands including Nike, Patagonia, Bud Light, Kohler, Miller Lite, Microsoft, and Dove. David is honored that his work across television, print, radio, digital, outdoor, and direct has been recognized by industry award shows and publications, including Cannes Lions, The One Show, D&AD, LIA, The International Echo Awards, South By Southwest, The Wall Street Journal, The New York and Chicago International Film Festivals, and Communication Arts, among others.
His experience at a number of start-ups enabled him to bring an entrepreneurial spirit and more agile ways of working to large agencies and historically “traditional” enterprises. David is most at home when working at the intersection of branding, data, and emerging technology. He has long been a vocal advocate for the power of Creativity, Design, and Experience Design to build brands and grow businesses.