TORINO, ITALY // Gianmarco Pino is the Head of Brand at Juventus, where he leads the club’s global brand narrative, strategy, identity, and its drive toward cultural relevance. Since joining in 2022, he has redefined the club’s positioning through the launch of the “We are youth. Since 1897” platform, a bold statement of identity that reconnects heritage with modern cultural relevance. Before Juventus, Gianmarco spent nearly a decade at PepsiCo in Mexico, sharpening his instincts in brand building across brands and categories. That global sensibility now fuels Juventus’ evolution into a brand that doesn’t just play the game, it moves culture.

From fashion runways in New York to immersive experiences in gaming and music, his work pushes the boundaries of what a football club can be. He believes that in an industry where sameness is the default, difference is the only way forward. His focus: turning fans into co-creators, clubs into cultural symbols, and stories into movements, with a special eye on growing Juventus’ presence globally.