LOS ANGELES, USA // Mindy Benner is an award-winning Creative Director with 15+ years leading creative work that drives relevance, originality, and cultural connection. Currently leading multidisciplinary teams at Anomaly LA, she specializes in crafting breakthrough creative across 360° global campaigns, disruptive cultural activations, and world-building experiences. Her portfolio spans powerhouse brands like HOKA (Clio Sport award winner) and Liquid I.V., genre-bending work for Cash App, and immersive campaigns and products for Hulu and General Mills, including Reese’s Puffs, Monsters, Lucky Charms, and
Cheerios. Mindy’s creative leadership has earned recognition from The Clios, One Show, Effies, Addys, Digiday, and Ad Age. Her work regularly breaks out of the ad world and into the cultural zeitgeist, spotlighted by Vogue, Hypebeast, The Colbert Report, Jimmy Fallon, and Good Morning America.

Before Anomaly, Mindy brought her bold creative vision to top-tier agencies and publishers including 72andSunny, TBWA\Chiat\Day, Co:Collective, and Condé Nast, where she shaped award-winning campaigns for iconic brands like Adidas, Pepsi, Visa, Activision, The New Yorker,
and Ebay. Outside agency life, she channels her creative voice into social impact work. Her “Pussy on Protest” campaign, a bold, feminist fundraising and awareness project for Planned Parenthood earned viral attention, red carpet support from Steve Buscemi and Mary Elizabeth Winstead, and now resides in the Smithsonian’s permanent collection.