HAMBURG, GERMANY // Alexander Michaelsen leads the creative department of Jung von Matt Sports as Executive Creative Director and Board Member. Since joining in 2021, he has helped reshape the agency’s output with a clear focus on future-facing, media-neutral ideas that create real momentum. His work spans global campaigns for adidas, Google Pixel, Coca-Cola, the Tampa Bay Buccaneers and UCLA, including a widely awarded UEFA Euro 2024 campaign and a Cannes Lions-winning OOH case for the City of Hamburg. With wins at Cannes, the Grand Effie and ADC Grand Prix, Alexander’s team proves time and again that bold creativity drives business. A passionate athlete himself, he believes in the transformative power of sport – and great storytelling.