KANSAS CITY, USA // Robert Alberino re-joined the Chiefs in 2021 as the Vice President of Content and Production after originally serving as the club’s Vice President of Media and Marketing for four years (2010-13). He enters his eighth season with the club and his 31st season in the NFL in 2025. Alberino leads all content efforts, including creation and distribution across the club’s traditional, digital, social and over-the-top platforms. He also oversees all aspects of game production, presentation and entertainment elements at GEHA Field at Arrowhead Stadium. Along with the aforementioned, Rob leads the international content and production efforts, delivering authentic, best-in class content to Chiefs fans in Germany, Mexico, Ireland, Spain, and the United Kingdom.

In his first stint with the franchise, Alberino oversaw the club’s media partnerships and was the architect and creator of the in-house production team, 65 Toss Power Trap Productions (65TPT), as well as the team’s digital operations on Chiefs.com while playing a key role in the club’s marketing initiatives. He spent eight seasons (2013-20) as the Vice President/Executive Producer for the San Francisco 49ers between his stops in Kansas City. With San Francisco, Alberino oversaw all marketing, creative and design, as well as the launch and direction of 49ers Studios, the team’s in-house production division. His group created multimedia and broadcasts across all platforms, while he managed branding, events, social media, and new media efforts. Prior to joining the Chiefs in 2010, Alberino spent 13 seasons with the Philadelphia Eagles (1997-2009) as Vice President of Broadcasting where he helped launch the Eagles Television Network. He also spent three years (1995-97) as a filmmaker/producer with NFL Films where he was a writer/director for HBO’s “Inside the NFL.”

In 2012, while with the Chiefs, Alberino was bestowed an honorary enlistment in the United States Army and continues to pay forward the honor by continually working alongside all branches of the military. He sits on the Board of Directors for The First Twenty, a non-profit dedicated to improving the performance, health and safety of the American First Responder. Alberino is a 70-time Emmy Award winner and proud husband and father.