JACKSON, USA // Will Shanahan is an award-winning Creative Director with over 10 years of experience in commercial and branded content. He is the VP of Creative at The Unlisted Company, a bespoke agency that delivers custom content to teams and partners that activate in sports. Will specializes in creative and production, and his goal with every project is to bridge the gap between brand, execution, and output to deliver an original product that connects with the audience. Will leads from a place of empathy and understanding as he dives deep into your brand and puts meaning in motion. Some of his clients include: Coca-Cola, NBCUniversal, Amazon, Publix, as well as teams from the NFL, MLB, NHL, MLS, and leagues such as NASCAR and the PGA Tour.