KENSINGTON, USA // Jasmine Maietta is a former professional basketball player, coach, and entrepreneur redefining how sports fans connect beyond the game. As the founder of Round21, she is transforming sports merchandise from soulless, commoditized gear into a platform for self-expression and cultural connection. With over 20 years leading global sports and fitness brands, Jasmine has pioneered new ways for athletes, artists, and fans to share their identity through sport. A trailblazing woman of color in the industry, she has broken barriers between sport, fashion, and creativity, ensuring fans aren’t just spectators but active participants in shaping sports culture. Through Round21, Jasmine is building the most culturally connected sports brand of this generation—where every product tells a story, every fan has a voice, and sports merch evolves into a movement of expression and connection beyond the game.