CHARLOTTE, USA // Brad Ross is the head of Global Partnerships at Bank of America, focused on leveraging partnerships to fuel brand equity, client engagement and business growth. He also leads Social Media Marketing and is responsible for strategic management of the enterprise ticket portfolio for professional and college sports, concerts, and the performing arts to help drive Responsible Growth for the company. This work includes strategic oversight of the portfolio of partnerships, client engagement and activation support across the sports industry, including Augusta National Golf Club, Fédération Internationale de Football Association (FIFA), U.S. Soccer Federation, the Bank of America Chicago Marathon, and Boston Marathon presented by Bank of America. The portfolio also includes local partnerships with Major League Baseball, National Football League, National Basketball Association, NASCAR, men’s and women’s professional golf and an expansive number of regional hospitality partnerships throughout the world.

Prior to joining Bank of America, Ross was the Vice President of Global Sports and Entertainment Marketing & Partnerships for The Coca Cola Company. He led all the marketing, operations, and relationship management with the company’s portfolio of marketing partnerships across various passion points, including sports, entertainment, music, influencers, and culture. Ross began his career with The Coca-Cola Company in his home country of South Africa and spent 16 years in various roles across the marketing organization. He also worked at Google across its portfolio of products and with the company’s top brand clients on their digital strategies and marketing approach across the various platforms Google provides to their top clients.