At this thought-provoking event, creative leaders and experts from the health industry and beyond will explore the latest trends shaping health marketing, sharing how transformative ideas and bold creativity are driving the future of the field.
Novartis has emerged as an industry leader in patient storytelling by creating platform-specific campaigns that resonate with their audience. This panel brings together thought leaders from Novartis and Pinterest to provide insight on how an in-house content studio and a bold media strategy allows Novartis to tell authentic patient stories that drive impactful marketing campaigns and improved health outcomes.
Moderator:
Kim Dolan, Managing Director, Pinterest
Speakers:
Elizabeth Madhok, Associate Director, Marketing Strategy US Oncology, Novartis
Chelsea Marti, Director, Marketing, Novartis
Amiyra Perkins, Sr. Lead, Creative Strategy, Pinterest
Hear from the voices leading local and national suicide prevention efforts about how creativity and compassionate marketing can make a life-changing difference for people in crisis. This session will explore how accessible messaging and actionable steps help to break down barriers, foster understanding, and build a community of support that saves lives.
Moderator:
Alexandra Cameron, Executive Vice President, Strategy and Growth, Unified Partnerships, iHeartMedia
Speakers:
Allison Weinstock, Creative Director, DCG Communications
Eduardo Sarmiento, President, Strategic Creative and Communications, Fors Marsh
From body image and disability to inclusion and representation, some of the most pressing health and wellness topics still carry stigma. Creativity has the power to break through silence and spark conversations that change perceptions. This session explores how organizations are using bold, purpose-driven campaigns—from rethinking weight and wellness, to challenging outdated views of disability and adoption —to destigmatize sensitive issues and reach audiences in new ways. Panelists will discuss the creative strategies behind these efforts, the challenges of tackling subjects often left unspoken, and the lasting impact of shifting narratives through storytelling.
Moderator:
Bernardo Romero, Maker, Klick Health
Speakers:
Kelli Joy Richardson, CEO/Founder, House of Joy
Dr. Omar A. Escontrías, Senior Vice President of Equity, Research and Programs, National Health Council
Danny Stewart, Director of Operations & Finance, Safe Horizon
Allison Ceraso
Chief Creative Officer, Digitas Health
Kim Dolan
Managing Director, Pinterest
Christine Guilfoyle
President, SeeHer
Cara Kamanev
Global Brand President, Stripes Beauty
Christina Gutierrez-Williams
Senior Director of Culinary R&D, Daily Harvest
Ugur Kucukcetin
Senior Executive in Professional Transition (Ex Novartis & Ex Novo Nordisk)
Brian Robinson
Global Chief Strategy Officer & GLP-1 Consultancy Lead, Havas Health Network
Dr. Alexandra Sowa, MD, MA
Physician, Founder of SoWell & Author of ‘The Ozempic Revolution’
Roger Sho Gehrmann
Vice President, Integrated Partnerships, MassiveMusic
Kay Hsu
Head of Global Creative Lab, Spotify
Cassandra Sinclair
CEO, VCCP Health
Sandie Bailey
Co-President & Chief Innovation & Design Officer, Shondaland
Chris DiIorio
Co-President & Chief Marketing Officer, Shondaland
Ramon Soto
Senior Vice President & Chief Marketing Communications Officer, Northwell Health
Michelle Hillman
Chief Campaign Development Officer, The Ad Council
Dr. Bayo Curry-Winchell
2x TEDx Speaker, Founder of Beyond Clinical Walls, Saint Mary’s Urgent Care Medical Director u0026 Physician, and Medical Contributor
Kate Barchie
Content Strategy Lead, Novartis
Gain insider knowledge, learn meaningful tips, and hear from inspiring creators about what fuels their process.
Make connections with other talented creatives and marketers that can help you build a professional community and set your career on the path to award-winning ideas.
Celebrate your passion for creativity and share your vision for the future of the industry with other brand and marketing leaders at the top of their game.
