NEW YORK CITY, USA // Richard Frankel is Global Creative Director at Spotify Advertising. In his role he works across marketing and revenue teams at Spotify focusing on the development of great experiences for consumers and brand partners. Before joining Spotify Rich co-founded Indigenous Entertainment, a marketing consultancy specializing in creating original content and experiences for media companies and content-focused advertisers. Indigenous followed his work at Ogilvy Entertainment where Rich was its founding executive producer. Previously, Frankel’s RFD Productions developed and produced award winning music TV specials and events. Two documentary / concert specials featuring the artist Sting were accorded 8 Emmy nominations and 4 wins.

Frankel was Managing Director of the LA office of Web-1.0 startup, Think New Ideas. He ran the Creative Services Group at A&M Records in the 80’s and 90’s where he oversaw the visual identity of the label and its artists and executive produced scores of videos including Grammy winners “Janet Jackson’s Rhythm Nation” and Sting’s “Ten Summoner’s Tales,” and multiple MTV Music Video Award winners, including Soundgarden’s “Black Hole Sun” and Suzanne Vega’s “Luka,” which also won a Mentor Award in 1988. Before A&M, Rich was among the original creative team at Warner Amex that launched and marketed MTV, Nickelodeon and The Movie Channel.