NEW YORK CITY, USA // For over a decade, Justin Grant has been at the forefront of shaping culture through innovative digital marketing in R&B and hip-hop. As Senior Vice President at Capitol Records and Head of Urban Digital marketing, Grant oversees strategy that amplifies artist voices and pushes culture forward. Grant joined Capitol in 2024 following his tenure as Vice President of Digital Marketing and Sports Partnerships at Atlantic Records, where he spearheaded campaigns for chart-topping artists including Cardi B, Lil Uzi Vert, A Boogie Wit da Hoodie, Kodak Black, and YoungBoy Never Broke Again. His partnership with YoungBoy continues as he led strategy and guided the launch of the rapper’s MASA project at Capitol Records. Recognized as one of the industry’s leading voices, Grant has earned the Variety’s Hitmakers honor twice and secured three spots on Billboard’s R&B/Hip-Hop Power Players list – a testament to his ability to bridge music, marketing, and innovation in ways that resonate with both artists and audiences.