CAPE TOWN, SOUTH AFRICA // Jacquie Mullany has been in the industry for 22 years and over her time she has  worked as both art director and copywriter. She began her journey as an ATL conceptual creative but really made her mark by integrating digital into her creative thinking  in the early 2000s. Now, she sees ideas that are no longer bounded by mediums but rather uses the entire ecosystem to bring the thinking to life. She has recently finished her studies in Behavioural Economics and Applied Behavioural Sciences to further satisfy her curiosity of the human mind. In addition to having her work recognised at multiple award shows, she has also had the honour of judging many of them as well.