NEW YORK, USA // Brazilian-born and New York–based, Bruno Rebelo is Chief Creative Officer at Grey Health, with over 20 years of experience leading globally recognized health and wellness work. A frequent Cannes Lions juror and multiple-time winner across the world’s top creative shows, he’s known for pushing health advertising to be as bold, culturally relevant, and creatively ambitious as the best consumer work. Bruno believes great health ideas should feel human before they feel medical, and that craft, emotion, and storytelling matter just as much as science. Outside of advertising, he’s a hi-fi audio enthusiast, cassette-tape collector, bass player in a rock band, and former Olympic weightlifter which explains both his obsession with details and his intolerance for weak ideas. He’s endlessly curious, unapologetically picky, and so deadpan that people often can’t tell when he’s joking or being serious. He usually doesn’t clarify.