NEW YORK, USA // Andrea Branchini is a Group Creative Director and Director of Special Projects at 21GRAMS. That means, she’s worked on just about anything and everything at the agency, leading creative from creative concept to launch and leading our weekly creative meetings too. With nearly 20 years of experience in health advertising, she’s led successful global launches for HCP, DTC, and her own food brand (she even once hosted a cooking show). An advertising nerd for as long as she can remember, she started her career as a copywriter highlighting ref decks for Lipitor many moons ago.

As one of the original 21GRAMS creatives, she’s an entrepreneur at heart, passionate about uncovering hidden insights, figuring out what makes people tick, and making advertising that makes you feel. From unspoken symphony to Cure Cup to Comeback Kicks, her favorite ideas solve real problems in unexpected ways to help make people’s lives better. And she’ll never turn down an opportunity to prototype. Yet her greatest claim to fame remains balancing creative directing with being a mom of 3—and that time her son told his 2nd grade teacher, “my mom invented a website that helps kids who can’t speak.”